Meet the pioneer farmers behind Himalayan Tartary Buckwheat with Sam & Lucia beer

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It’s not an overstatement — without Sam and Lucia Beer, there would be no Himalayan Tartary Buckwheat in the US. The Beers know this crop better than anyone, and now you can too.

This episode is their story. It’s a front-lines conversation with two pioneer farmers behind a powerful food that nature designed for rejuvenation. Thanks for joining us.

This podcast is for educational purposes only. It is not a substitute for professional care by a doctor or other qualified medical professional. This podcast is provided on the understanding that it does not constitute medical or other professional advice or services.

Lucia Beer:

I think, well, the discovery of Tartary buckwheat’s nutrient capability, of course, is something unto itself, but I really attribute the movement toward healthier agricultural products to our consumers. They have demanded farmer’s markets, they have demanded organic agriculture. They have demanded better products.

Dr. Jeff Bland:

Hi. I’m Dr. Jeff Bland. I’m here for the Big Bold Health Podcast. As you know, we’re exploring the impact of immunity in this living that we are going through now where the planet’s immune system is connected to the plant’s immune system, which is connected to our personal immune systems. It’s a co-immunity adventure that we’re all engaged in. And we’re very pleased, at this episode, to go right to the core of where this starts, and that’s the interface of our soil with our plants, with our food, with our personal immune system. And who better to do this than Sam and Lucia Beer, the pioneer farmers of Himalayan Tartary buckwheat. They’re going to tell us about the family farm. They’re going to tell us about this remarkable crop, Himalayan Tartary buckwheat, and they’re going to discuss how it influences, then, our immune system through the unique genes of this ancient food crop, 3,500 years in the food supply, Himalayan Tartary buckwheat.

 

Well, sometimes in life we have a chance to do things that we never would’ve expected that opened up all sorts of new avenues of learning, and all sorts of new avenues of opportunity, and really new ways of redefining yourself in the context of people that you are so fortunate to have met and learn from. And that’s the context of this discussion that I feel very privileged to have with Sam and Lucia Beer.  Individuals that I give credit to my colleague, Trish Eury for actually introducing me to. Trish actually found the two of them, farmers in Angelica, New York through her website sleuthing. And that has led now into, for me personally, a couple of years of extraordinary learning and gracious connection with two really remarkable people and their family. People that we found were the leaders in United States of farming of what I call Himalayan Tartary buckwheat, I guess you could call it Tartary buckwheat, but I think there’s something about its 3,500 year history back to the Himalayan Tartar region of China.

 

And they were the individuals that started to bring this crop back actually, which was a crop that our colonial ancestors had brought over from Europe, but had been lost over time for probably a variety of reasons that we could go into. But, I wanted to stop and just take a deep breath because these are individuals that have been in the farming industries for many decades; Lucia being a nurse. So, from the health perspective and Sam being an ag researcher. And an ag science background at Cornell university, as well as a farmer and moving around the country and doing different things all the way from dairy to food crops, plant crops, and ultimately now landing on this Tartary buckwheat; what I’m considering going to be a revolution. It’s going to be a revolution in the United States.

 

And I predict that this will be on the top of mind of any health-conscious consumer over the years to come. And so we owe great gratitude to the Beers for getting us started down this road as colleagues with the nature of Himalayan Tartary buckwheat agriculture regenerative and organic, and things that we’ll learn about this crop that probably have never been known before as we deep drill into both its production and ultimately its extraordinary nutrition value. It has characteristics that I think as a food crop are really second to none. The more I learn about it the more impressed I am, the nature put into this germplasm. These characteristics that deliver to humans, these influences on their immune system. Sam and Lucia, thank you for being at the Big Bold Health Podcast threshold. Let me just start off. As farmers, what have you seen over the years over the decades of farming? Do we still have family farms? Are there still room for people like you to survive in this mega farming industry? And what’s been your experience watching this industry change over the years?

Sam Beer:

I think what’s surprise me is how constant the trajectory evaluative agriculture has been since we moved here in 1975 and started a little dairy farm. There’s just been constant consolidation. Operations have gotten bigger and more sophisticated and more heavily capitalized. And I was recalling that in one of those early years I saw a reference to the fact that the average job in the US required, I think about $60,000 of capitalization, and our startup capitalization on the farm was a bit more than that. Not a lot more than that. Of course there was a bit more than a one person job, it was about two-and-a-half people job initially. And yet it was within a few years we had become marginal. We were too small to continue viably and that trajectory continues. I think whether an operation is a family operation or a corporate operation, if it’s growing commodities at a sustainable level and with some profitability there’s millions of dollars of capital behind it, and that is certainly a daunting prospect to anyone who wants to get into farming.

Dr. Jeff Bland:

Lucia, as a person who comes up through the health side, I’m sure has seen some of the value-add possibilities of bringing certain nutrition products into the health community. I know you and Sam have done a lot of consumer testing with different farmer’s markets and interacted with people to see what their persuasions are and how they see health. How do you see what you’re doing in farming connected into the health system and giving value-add to farmers?

Lucia Beer:

Well, I think this ties into the capitalization issue that Sam was just mentioning, because it seems like the young people who are entering into farming now are not so much crop farming in Kansas or dairy farming in California, but are growing vegetables. This can be done on a smaller scale with less capitalization and it produces, I think, more of a health-oriented type of agricultural interest. And it also produces something that farming has lost in this community. I know that’s one of the things we wanted to speak of here today, but the kind of farming that goes on with big farms, heavily capitalized farms, even smaller farms too who are mainly field crop oriented. Families no longer get together and share expensive machinery the way they used to a hundred years ago, and the kids and the women would gather and really make it a party when somebody’s field had to be threshed. 

 

I mean, that just doesn’t exist anymore, of course, but we don’t do much in tandem with other farmers at all, except for one or two who happen to live near and that we’re friends with. But I think the move toward young people entering agriculture in a small way and concentrating on organic vegetables is very much appreciated by their clientele, and is great for the agricultural movement in general in this country.

Dr. Jeff Bland:

I know you’re sitting on your front porch here, and we’ve had the pleasure of visiting you in your extraordinary home there. You raised your children in this community that you’ve been in for many years. They’ve gone out and done their own things. What impact did your lifestyle have, being in agriculture? How do you think on them? Because they’re not all in farming now as they’ve gone on to become adult. As a quality-of-life issue, how would you see all this fitting together?

Lucia Beer:

Well, they sure all like to come back here. That may be because I do most of the cooking when they’re here, but I think it’s affected all of their lives. They all garden, even in small little plots in downtown Chicago, small plots wherever they have them, but they do continue to work ground wherever they are. And our oldest daughter is writing a history of Angelica Schuyler Church, sister-in-law of Alexander Hamilton, for whom our town is named. So, she’s very much involved in the history of this community. Not so much with regard to agriculture, although that’s an interesting aspect of what went on here 200 years ago. But yeah, it’s had an enduring effect on all of our kids and grandchildren, some of whom are here right now, hopefully staying quiet napping. But love to work in the garden and cook and everything they can get their hands on having to do with the farm.

Dr. Jeff Bland:

That’s exciting. Sam, you wanted to say something to that?

Sam Beer:

Yeah. And the other piece of that is a real interest in food, in the products of agriculture. I mean, they are all cooks, or married to cooks, and careful consumers, careful cooks, food is important to all of them. And they’ve raised some great eaters. I laugh because our granddaughters who sometimes have little acts of resistance at meal time, when they’re with Lucia in the garden, they will eat anything that comes out of the dirt. Sometimes washed, sometimes not so washed. But there’s a real awareness of where the food comes from and an appreciation of what goes into getting it onto the plate.

Dr. Jeff Bland:

Well, it sounds like it’s also good for their microbiome. There’s this whole thing that we’re learning now about, that a little bit of dirt is not so bad.

Lucia Beer:

We’ll tell them.

Sam Beer:

That’s actually another word they have…

Dr. Jeff Bland:

So Sam, when I think back of the joys that I’ve had personally, since we first met and learning from the two of you and your colleagues, one of the things that struck me was your ability to go out and to find some other of your colleagues in the upstate New York area that might be willing to commit some of their sacred land, their organically certified land to this experiment called the Himalayan Tartary buckwheat. How did that conversation go? I mean, when you start something new, it’s always fraught with uncertainty. So how did the conversations go as you started to build this cooperation with other growers that we now enjoy?

Sam Beer:

Well, like most of the world, the agriculture world works on relationships, even with people you rarely see or never see. But I started by having names of mutual friends and that got me a listing. And I think farmers fall largely into two categories, and maybe all people do. There’re some people who stick with what has worked in the past. In terms of innovation, they’re conservative. And then there are people who are just welcome to something new, maybe even a little infatuated by the next big thing. And Rodney Graham and Thor Oechsner, the two fellows I approached first; Rodney through a friend of mine who was a childhood friend of his, and then Thor through Rodney. And they’ve seen a lot of crops come and go. They are much more experienced farmers than we are growing a variety of grains, beans, whatnot. And the idea of something new was appealed to both of them.

Dr. Jeff Bland:

Yeah. I’ve been really impressed with the willingness for a collaborative effort to do something new, something different, and to give it a good run. And we’ve got this new experiment going on with the inoculants in the soil to see if we can improve soil health, to improve the quality of the final product of Himalayan Tartary buckwheat. So, it takes a unique set of personality characteristics to engage in this type of work. And I feel very privileged that you’ve been the ambassador to introduce us into quite a community of individuals, including the Trumansburg mill, which has its own unique personality and blends itself nicely into our whole theme of trying to create value within family farms. And to do something that has now a benefit across not only the consumers, but the people that are producing the product. So it’s really neat to watch this cooperation develop to become a real thing.

 

Which then leads me into a question concerning soil health, because the crops are only as good as the soil in which they’re growing. And I just wonder, is this a topic of conversation or is this a theme of interest? It seems it is among these individuals that you have chosen to collaborate with. And I’m not sure if that’s a general theme of all farmers, or just maybe some subset that have a deeper connection into the products that they’re producing.

Sam Beer:

It is. I mean, first of all this has been a great experience for us because these were farmers whom we probably never would have met except through this crop, through Tartary buckwheat. So, I’ve said it many times over the last couple of years, we’ve learned more about farming now than we ever did in the decades before. In our early milking days of course we were learning intensively from other farmers, but many of the decades since we worked part time and very solo operation. So we’ve enjoyed these contacts for sure. And in the organic community there is certainly a lot of attention to soil health. There’s also increased attention within the conventional farming community. And when we started out a soil test was strictly nutrient analysis; you got back results that told you essentially how much nitrogen, potassium, or phosphorus you could ring out of the soil in your fields. 

 

And that was considered to be almost the entire use of the soil. It was an inner medium on which the plant could stand, and it provided macro nutrients and the more sophisticated farmers at some micro nutrients. Even conventional farmers have learned that this soil is more complex and has to be analyzed over a broader range of features in order to bring yield out of it. But then the methods of farming are pretty much of the same mindset as they were, which is you have better equipment, better crop germplasm and better knowledge to use the soil that you have; you look at it over a broader range of parameters but essentially you’d attack it with chemicals and implements and information.

Dr. Jeff Bland:

Yeah. And I think that this attitudinal change in which the soil is a sacrosanct ecosystem that needs proper care as we would any community of living organisms is a really major frame-shifting concept. And Lucia, I would imagine when you speak to consumers in your experience with the Tartary buckwheat that this concept of soil health or health of the ecosystem probably comes into some of their philosophy I would imagine given the consumer that would probably be interested.

Lucia Beer:

Honestly, I think the discovery of Tartary buckwheat’s nutrient capability, of course, is something unto itself, but I really attribute the movement toward healthier agricultural products to our consumers. They have demanded farmer’s markets, they have demanded organic agriculture, they have demanded better products, even an area like this that is a pretty poverty stricken area. People turn out for the farmer’s markets, they’re buying organic at the grocery stores. There’s really a demand that I think we can thank our own consumers for in a big way, and we do. There’s a movement in our area, and I imagine most places to know your farmer. 

 

Not every farm can be certified organic, even though they may be organic because certification is a big deal. But a lot of farmers even in cities, even when our daughter was in Washington, the farmers at the farmer’s market would say, “I’m not certified but if you want to see how I do stuff, come out to the farm in Virginia and I’ll show.” The know your farmer movement is important and for health, for all of us, and I really think our consumers are thoughtful consumers. Who I think are the ones that are going to attach themselves to products like Himalayan Tartary buckwheat and make it important, and make it go.

Dr. Jeff Bland:

Thank you. Well, that’s certainly what we’ve experienced so far. I mean, we’re early on in this endeavor, but so far, that’s what we’re learning from the people that are interested in what we’re doing as Big Bold Health. And I was really, again, so impressed with Sam and Thor’s advocacy, as it relate to what we wanted to do to study soil health and get Dr. Emily Reiss as a soil scientist to be involved. She’s a very impressive woman who brings a wide variety of knowledge and background. And when we first had the chance to speak with her she said, I’m the soil steward. 

 

And I thought, boy, that’s exactly the kind of person we want to have in helping us to build our system. And now with this research that’s going on with the field trial or the different inoculants, we’ll see what different things can do to improve soil health, and improve plant health, and improve yields, and phytochemical levels. I’m keeping my fingers crossed that we’re going to be able to measure these differences in the outcome of this research to show that not only is it philosophically and I guess culturally good to worry about the soil, it also delivers a higher quality product. 

I mean, a lot of people say, well, you can’t really detect the difference between organic and non-organic products. Well, here’s a place where we may be able to actually quantify the difference through the analysis of the various portfolio of phytochemicals that are found in this remarkable product. So the genes of the Tartary buckwheat plant are just waiting to be given the right information to create all sorts of new things that maybe the right kind of soil will help us to realize. So, I want to thank you both for the connection into Dr. Reiss and the studies that we’re doing now on Thor’s land this year to see if we can take it to the step.

Lucia Beer:

That’s great. 

Sam Beer:

I think there’s several next steps. I think there’s a whole world going on that’s barely scratched. And there about there is also, not so much in the United States, worldwide, there is a large community of scientists working on Tartary buckwheat. And then there’s now a lot of genomic information about the species. So all kinds of agronomic experiments in the field can be tied to knowledge about the genetics, and they call the proteomics of the species. Is going to be fascinating, and it’s going to be decades of learning really.

Dr. Jeff Bland:

So you said something there that I wanted to explore with you because you’re a remarkable personality for me in the farming community because of the very intellectually high level under which you think about your work. And I think it’s maybe a rarity, to have someone who has the science interest and background you have coupled with the experience in the field, in actually growing and producing crops. So one of the things that I wanted people to understand is when we talk about these two types of buckwheat; common buckwheat Fagopyrum esculentum and then this other form tataricum, that they are both members of the same family. By the way, they’re not grains, they’re fruit seeds, they’re not in the grain family, the cereal family. But their gene homology is very uniquely different in terms of the germplasm.

And there’s not just one Tartary buckwheat. I think this is an important thing for people to understand because they might think, well, that all Tartary buckwheat’s are the same, but there are different varieties of to tataricum. And we have one specific variety, thanks to you. Your seed was unique. That’s the one that we’re developing on all these fields that are producing our product but there are many others that are out there with varying different characteristics. There is a lot of homology, obviously of the genes but they’re not identical. And so I think it’s really interesting when you look at the difference between common buckwheat esculentum, the genes in esculentum and that in tataricum. In that, the genes that occupy a lot of the genome in tataricum are much more enriched in genes that code for the production of phytochemicals.

And so then it raises an interesting philosophical question, well, why? Why was these divergence in the evolution of these two types of buckwheat? I even hate to say the name buckwheat, because when I say buckwheat for a lot of people they think it’s wheat. I don’t know how it ever got stuck with that name. But anyway, of these two species, and so we start to say there is a gene diversification. And so something around tataricum led it to have a lot of more of its genes occupied to produce these array of this over nearly a hundred different phytochemicals that have been identified. Do you have any philosophical idea as to why there was this higher level of those genes in that plant?

Sam Beer:

Evolution is rarely optimal. There’s a lot of happenstance and often the happenstance includes the gene pool from which a species arises, which can be very small and then the species works with a fairly limited array of alleles or genes from which to diversify. I am waiting to have the time to read more of what the information that’s making tease that part. I did read not long ago that, I mean, even tataricum, even Tartary buckwheat apparently had… From a wild species, there were two domestication events in different places and they ended up going and going off in different directions as they traveled around the globe. 

 

And they didn’t diverge enough to become separate species that can be integrated, so potentially each one can be used to enrich the other. But it was happenstance when some small community decided to domesticate a plant, a wheat that lived in its fields, or in the waste places around its buildings and decided to actually make use of it and husband it. Then the species from that had whatever resources it came with it. 

Dr. Jeff Bland:

Yeah. 

Lucia Beer:

Unfortunately, the deer don’t know the difference. A small farmer has a real problem with deer eating your crops. So Sam plants common buckwheat around the outside of a field and Tartary buckwheat in the middle and the deer can eat all the common buckwheat they like but they don’t seem to understand that the good stuff is in the middle of the field.

Dr. Jeff Bland:

Oh, that’s good. Well, there’s another feature that I wanted you to talk about because I think it’s another part of the unique personality of tataricum and that’s the fact that it’s a self-pollinator, versus the common buckwheat being insect pollinated. And that is a remarkable difference, I think, in how its genes work in terms of its reproduction, but also it speaks to the preservation of this germplasm, because self-pollinators are incestuous, versus insect pollinators that get the luck of the draw. So, it’s retained its genes very privileged over the years. Maybe you want to comment on that?

Sam Beer:

Yeah. I can’t think back far enough to remember what I once knew, but a lot of domesticated species were self-pollinated or even moved towards self-pollination during the domestication. And in fact as you mentioned, there is an advantage in that once you get a particularly happy combination of genes then they tend to stay together. Whereas in common buckwheat your field may have some wonderful genes but they’re dispersed among a lot of individuals and pollination being rather random events, the lucky combinations come together in an individual and then in the next generation are dispersed again. High levels of heterogeneity, and high levels of heterozygosity and the scientific Tartary buckwheat being heavily inbred you have high levels of homozygosity, high levels where both alleles in the plant are identical. 

Lucia Beer:

Our beekeeper friends do not like the self-pollination of Tartary buckwheat. They all come and say, “Oh, we want to put hives on your land for the buckwheat,” and I’m like, “No.”

Dr. Jeff Bland:

Well, I think that for me this was one of the things that really caught my fancy when I found this difference between the two forms of buckwheat, the common buckwheat being insect pollinated, and the Tartary buckwheat being self-pollinated. Because if, in fact, there is some reason for this high degree of its germplasm being committed to forming these phytochemicals, and these phytochemicals are known to be, I would call them, immune anti-stress factors for the plant, they’re part of the plant’s immune system. And this plant was historically found in very hostile portions of the globe, where it was growing and it didn’t require fertilizers, and it didn’t require irrigation. It tended to hang on tough in very hostile environments, preserving that toughness in its genes and then passing on those characteristics to humans in the food with these phytochemicals seemed like a remarkable learning opportunity for us as humans if we’re looking for something that is immune potentiating. 

 

And so that’s one of the things that really struck me very early on when I looked at the literature, like talking about network pharmacology of Himalayan Tartary buckwheat. What is network pharmacology? Well, if you look at its effects on human health its health effects are in lipid management, in glucose management, in inflammation management. What do they share in common? They share in common some immunological influence on human health which came from an immunological powerhouse called the Tartary buckwheat plant that’s been preserved for eons by being a self-pollinator. So, there’s a story here that sounds really quite remarkable to me in why this crop should really be honored and brought back into American food. Particularly a time where the immune system is under such insult. 

 

I just learned yesterday in a meeting I had with a colleague that he’s been surveying health of average American. In this case, it was a study they had been doing with women 30 to 45 years of age. And over the year of COVID, what this group found through analyzing literally thousands of blood tests of women; these women in that age group, there were presumably healthy, not diseased. They found that their level of an inflammatory biomarker called High Sensitivity CRP, went from only 30% of women showing positive levels above acceptable range to where the same age group of women this last year, 90% of them had elevated hs-CRP. So we are in a state of chronic inflammation, immune imbalance, right now if you take that data, maybe it needs more replication and big data set, but at least it informs us that something’s going on with regard to the immune system of individuals that have been weathering the storm of COVID. 

It may be more than just the infection results to a virus. It may be the whole psychosocial stress factors and all the things in being confined at home. And there’s many, many variables that we’ve had to work with all of which are impacting the immune system. This may be a time where immune strengthening or immune modulating food becomes really, really important for the health of our country. That’s just another part of the story.

Sam Beer:

I think a big and intriguing part.

Dr. Jeff Bland:

Yeah, I think so. So Lucia, you’ve talked to so many people at roadside stands and your recipes, and use of Tartary buckwheat. What things do people say either before they try it or after they try it in terms of feedback to you? Because it has its unique flavor profile.

Lucia Beer:

It does indeed. All our friends use it and have been from the get go. I think that its attributes in terms of cooking are such that it outweighs any negatives, and really the negatives are mostly mitigated by cooking anyway. I’m a competent cook. I’m not a baker, but Tartary buckwheat flour is light and I have success baking with it. And use it for all pie crusts. Our gluten-free friends that are very grateful to have a product like this on hand. But for cakes and pie crusts and all thickening I use it for, and so do my friends. And the thing we like to do best is, I’ve given everybody in our circle a little glass jar, you would put Parmesan cheese in like you would have in a restaurant, and they fill it with the Tartary buckwheat, particularly the bran, but also the hammer-milled product that Big Bold Health is selling, and keep it right by the stove and just throw a little in everything. It’s very easy to use that way and they like it that way. It’s convenient.

Dr. Jeff Bland:

Well, thank you. That’s really great news to use. That’s a real good insight. And because I think for a lot of people it’s like, “Well, I’m not really a baker and I love what this could do for me but I don’t know exactly how I could get it into my daily regimen.” So that’s a good starter tool. That’s really good. I know I use it personally, again I do some things in the kitchen, but I would not want to fashion myself by any way a chef, but I started to put it like on toast, I put it in peanut butter, I put it in beverages, I have it in soup, I’ve used it in sauces. So as you say, you can start slipping it into all sorts of things.

And it’s interesting the clinical work that’s been done on it shows that you get a pretty good measurable effect on human physiology if you get into the range of 100 grams a day. So anywhere between 50 and 100 grams, which is like three to four ounces, is going to have some health benefits. So, I think there are ways we can conveniently start using this in creative ways. And of course our food lab group, Michelle and Barb and Arti, are working collaboratively to try to put as many convenient good-tasting recipes together as possible. And we have a whole cadre now of influencer chefs that are competing for the best Tartary buckwheat recipe, so it’s really been fun to watch that happening on social media.

 

So, given that I’ve stolen a lot of your time here, let me bring this maybe to close. So, as we’ve started down this adventure, one of my goals was to form a full circle of advantage and some people call this the win-win cycle. So that everyone in the value chain wins; the farmer wins, the producer of product wins, the consumer of the product wins, the culture wins, the ecosystem wins. And so we tried very hard to think of ourselves as Big Bold Health, as a high tech company in that we think we know quite a bit about phytochemistry, and about physiology, and about immune system function, so that’s the high tech side, but we also like to think of ourselves as high touch and eco-friendly. That we’re really trying to bring this full circle so that they come in cooperation with one another. Because sometimes science is seen in off-putting and it’s not friendly and it’s not friends to the earth because some people feel that science takes us away from our heritage.

 

And what we’re trying to think of is how do we build a consistent story that science give you opportunity to know in different ways so you can do a better job in being a steward of the planet, and being socially responsible. The last part of this story really relates, or maybe it’s the first part of the story actually relates to, can we make this a value added crop such that farmers can actually make a living growing it? So do you from your experience feel that we’re moving in that direction that the encouragement to the farmer to take this on would make their experiment with this ultimately profitable enough to be worthy of their time and energy?

Sam Beer:

That is a really intriguing question because I decided early on in our farming career that, well, we couldn’t succeed as commodity farmers regardless of what commodity we chose, we didn’t have the comfort with the level of financial risks that it took to go to on that route. I mean you could envision a point at which Tartary buckwheat is another commodity that instead of tens or hundreds of acres it’s planted on thousands of acres, or tens of thousands of acres and follows the path of corn and soybeans and wheat. But it has certainly started off on a different path. And that has been at this point largely a reflection of the ambitions you just stated that Big Bold Health wants to make it something that works for farmers. 

And so it’s the culture that grows up around it. Where the money comes from and how the money talks. It’s a great start. The farmers that grew last year barely finished harvesting the crop and they were ready to go again. And both the miller and the other farmers have made substantial financial outlays to make it work. So it’s not just a minimal commitment, it’s been a good commitment on the part of everybody. That I think they felt that they were meeting a big commitment that they saw from Big Bold Health. So to be realistic, you’d have to say, well, this is swimming against the current, and whether that succeeds or not, I don’t know, but it’s sure worth the try.

Dr. Jeff Bland:

Thank you. Well, I can tell you with deep sincerity how much we appreciate the two of you and your colleagues that have been involved with this experiment. I can assure you we’re doing all we can on our end to make this experiment a success. Lucia, how about you? I know you have your lens that you’re watching this and participating.

Lucia Beer:

Well, what I see with regard to the last question is that I think it’s a good crop for new farmers but also for farmers who are already engaged in crop farming in different ways, because buckwheat and Tartary buckwheat are planted later than most major crops. This year, of course, being we’ve had such a rainy season here, though I know half the crowd that will be listening to this will find that amazing. We have been drowned out and some of our Tartary buckwheat to this day is not planted, because we’ve had torrential downpours so frequently that prevented normal planting. But it is planted ordinarily July 1st. And things like oats and other grains go in early. And then corn, soybeans go in May and June and so there’s a gap where farmers can find some space for buckwheat, and especially Tartary buckwheat.

Dr. Jeff Bland:

So culturally this is a life dream for me. I started off as a professor in 1970 at the university with a dual appointment in chemistry and environmental science. It was earth year and the university decided they wanted to have an environmental science program. So they wanted to hire a young member of the faculty that could steward their environmental science program and be involved with teaching chemistry. I was an organic chemist. And that was a great education for me. I spent 13 years as this professor role, and built a fairly substantial environmental science program at the University of Puget Sound. We produced some really great graduates that have gone on to do wonderful things over the decades, but it was a very big education for me. And my goal all these many decades; that’s 50 years, isn’t it? 1970 to ’20. My goal was to ultimately bring these things together into a harmonized loop of understanding in which stewardship of the environment was directly connected to stewardship health. Because health of the environment and health of the individual are intimately and intricately connected. 

 

And this Himalayan Tartary buckwheat project is the materialization of that longstanding goal. And I just wanted to tell you how much I appreciate your friendship and your colleague-ship and this experiment. We are going to make this work. And I don’t ever expect this to be wheat, corn, or oats, or soybeans, but I expect it to be a health-giving crop that regenerates the land, regenerates lives, and keeps the spirit alive for the family farm, and connects high science with high eco sensibilities. And if I can collaborate with you in making that a legacy, it will be work well done. So, I just want to thank you so much.

Lucia Beer:

Congratulations on all that work you’ve done.

Dr. Jeff Bland:

Well, it’s a collaboration. As we’ve acknowledged, it takes a team to move this thing forward. So thank you very, very much. And we will hope that all the seeds get into the soil here, and that the rains will allow that to happen. And we’ll produce our 2021 harvest, and be off to the 2022 year. So thank you very, very much. 

Sam Beer:

Well, it’s been a pleasure, Jeff.

Lucia Beer:

Really.

Sam Beer:

Truly.

Dr. Jeff Bland:

Okay. Be well, I will let you get to the day. Thank you. 

Sam Beer:

Thank you. 

Dr. Jeff Bland:

Bye-bye.

Lucia Beer:

Bye-bye.



Also available on:

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Medical Disclaimer

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

 

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

Terms of Service

Date Effective: March 2019

 

General

 

This website (the “Site”) is owned and operated by BIG BOLD HEALTH LLC(“COMPANY” “we” or “us”). By using the Site, you agree to be bound by these Terms of Service and to use the Site in accordance with these Terms of Service, our Privacy Policy, our Shipping Policy, our Return Policy and any additional terms and conditions that may apply to specific sections of the Site or to products and services available through the Site or from COMPANY. Accessing the Site, in any manner, whether automated or otherwise, constitutes use of the Site and your agreement to be bound by these Terms of Service.

 

We reserve the right to change these Terms of Service or to impose new conditions on use of the Site, from time to time, in which case we will post the revised Terms of Service on this website. By continuing to use the Site after we post any such changes, you accept the Terms of Service, as modified.

 

Intellectual Property Rights

 

Our Limited License to You. This Site and all the materials available on the Site are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices.

 

Your License to Us. By posting or submitting any material (including, without limitation, comments, blog entries, Facebook postings, photos and videos) to us via the Site, internet groups, social media venues, or to any of our staff via email, text or otherwise, you are representing: (i) that you are the owner of the material, or are making your posting or submission with the express consent of the owner of the material; and (ii) that you are thirteen years of age or older. In addition, when you submit, email, text or deliver or post any material, you are granting us, and anyone authorized by us, a royalty-free, perpetual, irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or medium, now known or hereafter developed, for any purpose. The foregoing grant shall include the right to exploit any proprietary rights in such posting or submission, including, but not limited to, rights under copyright, trademark, service mark or patent laws under any relevant jurisdiction. Also, in connection with the exercise of such rights, you grant us, and anyone authorized by us, the right to identify you as the author of any of your postings or submissions by name, email address or screen name, as we deem appropriate.

 

You acknowledge and agree that any contributions originally created by you for  us shall be deemed a “work made for hire” when the work performed is within the scope of the definition of a work made for hire in Section 101 of the United States Copyright Law, as amended.  As such, the copyrights in those works shall belong to COMPANY from their creation.  Thus, COMPANY shall be deemed the author and exclusive owner thereof and shall have the right to exploit any or all of the results and proceeds in any and all media, now known or hereafter devised, throughout the universe, in perpetuity, in all languages, as COMPANY determines.  In the event that any of the results and proceeds of your submissions hereunder are not deemed a “work made for hire” under Section 101 of the Copyright Act, as amended, you hereby, without additional compensation, irrevocably assign, convey and transfer to COMPANY all proprietary rights, including without limitation, all copyrights and trademarks throughout the universe, in perpetuity in every medium, whether now known or hereafter devised, to such material and any and all right, title and interest in and to all such proprietary rights in every medium, whether now known or hereafter devised, throughout the universe, in perpetuity. Any posted material which are reproductions of prior works by you shall be co-owned by us. 

 

You acknowledge that COMPANY has the right but not the obligation to use and display any postings or contributions of any kind and that COMPANY may elect to cease the use and display of any such materials (or any portion thereof), at any time for any reason whatsoever.

 

Limitations on Linking and Framing. You may establish a hypertext link to the Site so long as the link does not state or imply any sponsorship of your site by us or by the Site. However, you may not, without our prior written permission, frame or inline link any of the content of the Site, or incorporate into another website or other service any of our material, content or intellectual property.

 

Disclaimers

 

Throughout the Site, we may provide links and pointers to Internet sites maintained by third parties. Our linking to such third-party sites does not imply an endorsement or sponsorship of such sites, or the information, products or services offered on or through the sites. In addition, neither we nor affiliates operate or control in any respect any information, products or services that third parties may provide on or through the Site or on websites linked to by us on the Site.

 

If applicable, any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, are those of the respective authors or distributors, and not COMPANY. Neither COMPANY nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content. Furthermore, COMPANY neither endorses nor is responsible for the accuracy and reliability of any opinion, advice, or statement made on any of the Sites by anyone other than an authorized COMPANY representative while acting in his/her official capacity.

 

THE INFORMATION, PRODUCTS AND SERVICES OFFERED ON OR THROUGH THE SITE AND BY COMPANY AND ANY THIRD-PARTY SITES ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT WARRANT THAT THE SITE OR ANY OF ITS FUNCTIONS WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY PART OF THIS SITE, INCLUDING BULLETIN BOARDS, OR THE SERVERS THAT MAKE IT AVAILABLE, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

 

WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE SITE OR MATERIALS ON THIS SITE OR ON THIRD-PARTY SITES IN TERMS OF THEIR CORRECTNESS, ACCURACY, TIMELINESS, RELIABILITY OR OTHERWISE.

 

You agree at all times to defend, indemnify and hold harmless COMPANY its affiliates, their successors, transferees, assignees and licensees and their respective parent and subsidiary companies, agents, associates, officers, directors, shareholders and employees of each from and against any and all claims, causes of action, damages, liabilities, costs and expenses, including legal fees and expenses, arising out of or related to your breach of any obligation, warranty, representation or covenant  set forth herein.

 

Online Commerce

 

Certain sections of the Site may allow you to purchase many different types of products and services online that are provided by third parties. We are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these products and services. If you make a purchase from a merchant on the Site or on a site linked to by the Site, the information obtained during your visit to that merchant’s online store or site, and the information that you give as part of the transaction, such as your credit card number and contact information, may be collected by both the merchant and us. A merchant may have privacy and data collection practices that are different from ours. We have no responsibility or liability for these independent policies. In addition, when you purchase products or services on or through the Site, you may be subject to additional terms and conditions that specifically apply to your purchase or use of such products or services. For more information regarding a merchant, its online store, its privacy policies, and/or any additional terms and conditions that may apply, visit that merchant’s website and click on its information links or contact the merchant directly. You release us and our affiliates from any damages that you incur, and agree not to assert any claims against us or them, arising from your purchase or use of any products or services made available by third parties through the Site.

 

Your participation, correspondence or business dealings with any third party found on or through our Site, regarding payment and delivery of specific goods and services, and any other terms, conditions, representations or warranties associated with such dealings, are solely between you and such third party. You agree that COMPANY shall not be responsible or liable for any loss, damage, or other matters of any sort incurred as the result of such dealings.

 

You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Site. You agree to use the Site and to purchase services or products through the Site for legitimate, non-commercial purposes only. You also agree not to make any purchases for speculative, false or fraudulent purposes or for the purpose of anticipating demand for a particular product or service. You agree to only purchase goods or services for yourself or for another person for whom you are legally permitted to do so. When making a purchase for a third party that requires you to submit the third party’s personal information to us or a merchant, you represent that you have obtained the express consent of such third party to provide such third party’s personal information.

 

Interactive Features

 

This Site may include a variety of features, such as bulletin boards, web logs, chat rooms, and email services, which allow feedback to us and real-time interaction between users, and other features which allow users to communicate with others. Responsibility for what is posted on bulletin boards, web logs, chat rooms, and other public posting areas on the Site, or sent via any email services on the Site, lies with each user – you alone are responsible for the material you post or send. We do not control the messages, information or files that you or others may provide through the Site. It is a condition of your use of the Site that you do not:

  • Restrict or inhibit any other user from using and enjoying the Site.
  • Use the Site to impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity.
  • Interfere with or disrupt any servers or networks used to provide the Site or its features, or disobey any requirements, procedures, policies or regulations of the networks we use to provide the Site.
  • Use the Site to instigate or encourage others to commit illegal activities or cause injury or property damage to any person.
  • Gain unauthorized access to the Site, or any account, computer system, or network connected to this Site, by means such as hacking, password mining or other illicit means.
  • Obtain or attempt to obtain any materials or information through any means not intentionally made available through this Site.
  • Use the Site to post or transmit any unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane or indecent information of any kind, including without limitation any transmissions constituting or encouraging conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any local, state, national or international law.
  • Use the Site to post or transmit any information, software or other material that violates or infringes upon the rights of others, including material that is an invasion of privacy or publicity rights or that is protected by copyright, trademark or other proprietary right, or derivative works with respect thereto, without first obtaining permission from the owner or rights holder.
  • Use the Site to post or transmit any information, software or other material that contains a virus or other harmful component.
  • Use the Site to post, transmit or in any way exploit any information, software or other material for commercial purposes, or that contains advertising.
  • Use the Site to advertise or solicit to anyone to buy or sell products or services, or to make donations of any kind, without our express written approval.
  • Gather for marketing purposes any email addresses or other personal information that has been posted by other users of the Site.

COMPANY may host message boards, chats and other private/public forums on its Sites and on other platforms. Any user failing to comply with the terms and conditions of this Agreement may be expelled from and refused continued access to, the message boards, groups, chats or other such forums in the future. COMPANY or its designated agents may remove or alter any user-created content at any time for any reason. Message boards, chats and other public forums are intended to serve as discussion centers for users and subscribers. Information and content posted within these public forums may be provided by COMPANY staff, COMPANY’s outside contributors, or by users not connected with COMPANY, some of whom may employ anonymous user names. COMPANY expressly disclaims all responsibility and endorsement and makes no representation as to the validity of any opinion, advice, information or statement made or displayed in these forums by third parties, nor are we responsible for any errors or omissions in such postings, or for hyperlinks embedded in any messages. Under no circumstances will we, our affiliates, suppliers or agents be liable for any loss or damage caused by your reliance on information obtained through these forums. The opinions expressed in these forums are solely the opinions of the participants, and do not reflect the opinions of COMPANY or any of its subsidiaries or affiliates.

 

COMPANY has no obligation whatsoever to monitor any of the content or postings on the message boards, chat rooms or other public forums on the Sites. However, you acknowledge and agree that we have the absolute right to monitor the same at our sole discretion. In addition, we reserve the right to alter, edit, refuse to post or remove any postings or content, in whole or in part, for any reason and to disclose such materials and the circumstances surrounding their transmission to any third party in order to satisfy any applicable law, regulation, legal process or governmental request and to protect ourselves, our clients, sponsors, users and visitors.

 

Registration

 

To access certain features of the Site, we may ask you to provide certain demographic information including your gender, year of birth, zip code and country. In addition, if you elect to sign-up for a particular feature of the Site, such as chat rooms, web logs, or bulletin boards, you may also be asked to register with us on the form provided and such registration may require you to provide personally identifiable information such as your name and email address. You agree to provide true, accurate, current and complete information about yourself as prompted by the Site’s registration form. If we have reasonable grounds to suspect that such information is untrue, inaccurate, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Site (or any portion thereof). Our use of any personally identifiable information you provide to us as part of the registration process is governed by the terms of our Privacy Policy.

 

Passwords

 

To use certain features of the Site, you will need a username and password, which you will receive through the Site’s registration process. You are responsible for maintaining the confidentiality of the password and account, and are responsible for all activities (whether by you or by others) that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security, and to ensure that you exit from your account at the end of each session. We cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information.

 

Limitation of Liability

 

UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL WE, OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE SITE, INCLUDING OUR MESSAGING, BLOGS, COMMENTS OF OTHERS, BOOKS, EMAILS, PRODUCTS, OR SERVICES, OR THIRD-PARTY MATERIALS, PRODUCTS, OR SERVICES MADE AVAILABLE THROUGH THE SITE OR BY US IN ANY WAY, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES. (BECAUSE SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN CATEGORIES OF DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN SUCH STATES, OUR LIABILITY AND THE LIABILITY OF OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES IS LIMITED TO THE FULLEST EXTENT PERMITTED BY SUCH STATE LAW.) YOU SPECIFICALLY ACKNOWLEDGE AND AGREE THAT WE ARE NOT LIABLE FOR ANY DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER. IF YOU ARE DISSATISFIED WITH THE SITE, ANY MATERIALS, PRODUCTS, OR SERVICES ON THE SITE, OR WITH ANY OF THE SITE’S TERMS AND CONDITIONS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE AND THE PRODUCTS, SERVICES AND/OR MATERIALS.

 

THIS SITE IS CONTINUALLY UNDER DEVELOPMENT AND COMPANY MAKES NO WARRANTY OF ANY KIND, IMPLIED OR EXPRESS, AS TO ITS ACCURACY, COMPLETENESS OR APPROPRIATENESS FOR ANY PURPOSE.

 

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

 

Termination

 

We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive.

 

Refund Policy

 

Your purchase of a product or service or ticket to an event may or may not provide for any refund.  Each specific product, service, event or course will specify its own refund policy.

 

Digital Millennium Copyright Act

 

The Digital Millennium Copyright Act of 1998 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under the U.S. copyright law. If you believe in good faith that materials hosted by COMPANY infringe your copyright, you, or your agent may send to COMPANY a notice requesting that the material be removed or access to it be blocked. Any notification by a copyright owner or a person authorized to act on its behalf that fails to comply with requirements of the DMCA shall not be considered sufficient notice and shall not be deemed to confer upon COMPANY actual knowledge of facts or circumstances from which infringing material or acts are evident. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send to COMPANY a counter-notice. All notices and counter notices must meet the then current statutory requirements imposed by the DMCA; see http://www.loc.gov/copyright for details. COMPANY’s Copyright Agent for notice shall be annettegiarde@bigboldhealth.com.

 

Assignment

 

This Agreement shall be binding upon and inure to the benefit of COMPANY and our respective assigns, successors, heirs, and legal representatives. Neither this Agreement nor any rights hereunder may be assigned without the prior written consent of COMPANY Notwithstanding the foregoing, all rights and obligations under this Agreement may be freely assigned by COMPANY to any affiliated entity or any of its wholly owned subsidiaries.

 

Dispute Resolution

These Terms of Use shall be governed by and construed in accordance with the laws of the State of Washington and any dispute shall be subject to binding arbitration in Bainbridge Island, Washington. If any provision of this agreement shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

 

Class Action Waiver

 

You may only resolve disputes with us on an individual basis, and may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations aren’t allowed.

 

The arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of a class or representative proceeding or claims (such as a class action, consolidated action or private attorney general action) unless all relevant parties specifically agree to do so following initiation of the arbitration.

 

Severability

 

If any clause within these Terms of Service (other than the Class Action Waiver clause above) is found to be illegal or unenforceable, that clause will be severed from these Terms of Service, and the remainder of these Terms of Service will be given full force and effect. If the Class Action Waiver clause is found to be illegal or unenforceable, this entire Provision will be unenforceable and the dispute will be decided by a court.

Privacy Policy

Effective Date: March 2019

 

The following Privacy Policy governs the online information collection practices of BIG BOLD HEALTH LLC (“COMPANY,” “we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the www.bigboldhealth.com website (the “Site”), and the ways in which we use this information. This Privacy Policy, including our children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).

 

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

 

How We Collect and Use Information

 

We may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, attended one of our events, or have purchased one of our products. The Site collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.

 

We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. The Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.

 

We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features; advertising that appear on the Site; and, making other offers available to you via email, direct mail or otherwise. We also may provide your information to third parties, such as service providers, contractors and third-party publishers and advertisers for a variety of purposes. Unless you inform us in accordance with the process described below, we reserve the right to use, and to disclose to third parties, all of the information collected from and about you while you are using the Site in any way and for any purpose, such as to enable us or a third party to provide you with information about products and services. If you do not wish your information to be used for these purposes, you must send a letter to the Online Privacy Coordinator whose address is listed at the end of this Privacy Policy requesting to be taken off any lists of information that may be used for these purposes or that may be given or sold to third-parties.

 

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online – for example on message boards, web logs, through email, or in chat areas – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

 

Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.

The Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

 

We may also make some content, products and services available through our Site or by emailing messages to you through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.

 

Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of the Site or the public.

 

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.

 

Google Analytics

 

We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our Site.  Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited our Site, and match the right audience with the right advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

 

Facebook

 

As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to our collection of such information.

 

We abide by Facebook’s Data Use Restrictions.

  • Any ad data collected, received or derived from our Facebook ad (“Facebook advertising data”) is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring that our service providers protect any Facebook advertising data or any other information obtained from us, limit our use of all of that information, and keep it confidential and secure.
  • We do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of our Facebook advertising campaigns.
  • We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
  • We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

 

General Data Privacy Regulation (GDPR)

 

The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens. 

 

As a company that markets its site, content, products and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.

 

If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.”

 

To make any of these requests, please contact our GDPR contact at annettegiarde@bigboldhealth.com

 

Children’s Privacy Statement

 

This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.

  • This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. We screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Site, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we also do NOT knowingly distribute such information to third parties.
  • We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we do NOT condition the participation of a child under thirteen in the Site’s online activities on providing personally identifiable information.

The HIPAA Privacy Rule

 

The US Department of Health and Human Services provides:  The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically.  The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections.”

 

You acknowledge that our operation of the Site does not constitute the practice of medicine, and specifically does not create a doctor-patient relationship between you and Dr. Jeffrey Bland, PhD (the “Doctor”).  The information provided on the Site is for educational purposes only. 

 

Notwithstanding the fact that the Site does not create a doctor-patient relationship between you and DOCTOR, our preservation of your personal health information shall be HIPAA compliant.

 

For purposes of this Privacy Policy, “patients” are those individuals who have secured the in-person services DOCTOR.  If you are a patient of DOCTOR, you will be provided with a copy of DOCTOR’s HIPAA Privacy Statement, which governs the information collection practices of patients’ personal information by DOCTOR.

 

How do we store your information?

 

Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.

 

All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communicaiton that we send you.

 

Changes to this Policy

 

This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.

 

Questions About this Policy

 

If you have any questions or concerns regarding our privacy policy please direct them to:

annettegiarde@bigboldhealth.com