Organic Reach: How Natural Products Became a Billion-Dollar Industry – Part 1

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Back in the 1970s, no one was taking any bets on the potential success of an industry built on inspiration, good intentions, and the concept of bringing health to the individual. Nevertheless, a small and undaunted group of innovative thinkers founded a natural products network. With friendship and determination, these pioneers sparked a global movement. Dr. Jeff Bland and Doug Greene, founder of New Hope Natural Media, look back on the origins of the industry they helped to seed, nurture, and grow.

James Maskell: 00:06 Hello, and welcome back to the Big Bold Health Podcast, making health personal and a world of disease.

Jeffrey Bland: 00:13 Well, welcome to the Jeff and Doug Dialogues. I’m Jeff Bland and this is my colleague, friend, and longtime compatriot, and blood brother, Doug Greene. Doug, this is going to be a fun little exercise in our mini-series in the journey of Doug and Jeff down the trail of life.

Doug Greene: 00:29 Jeff, it’s been great to be with you for the last 40 years or so and I look forward to it.

Jeffrey Bland: 00:35 So, why don’t we start off just quickly setting the context of who we are, and maybe I’ll flip it over to you—if you could give us a short Doug Greene biography starting back either in Michigan, or Arkansas, or wherever you want to start.

Doug Greene: 00:53 I’ll try to give a short answer to a big question. I grew up in Little Rock, Arkansas, born in Michigan, moved to New York in my early 20s. Then to Southern California when I was 23 and since then, have lived lots of places. Primarily, I have spent the last 40 years in the natural foods industry, 40 plus years, among other things, but it’s been a pleasure to see that come out of the ground. In 1978, the industry sales were less than a billion dollars for the entire industry all put together. And of course, companies like Whole Foods do that in less than a month now, one company. So, I’ve seen it go from a small inspiration led industry to an increasing part of the American economy.

Jeffrey Bland: 01:50 So you know, we’re going to have an issue here that I need to get out right away so that our viewers will be informed, and that is you’re one of the most understated people I know. And, I’m going to have to be your cheerleader because I know you won’t state your own achievements to the level that they are really do. So, I just want to say that I consider you—in the sea of people that I’ve known in the last 40 years, all of who have made remarkable contributions to the development of this natural products industry—I consider you to be the principal person in the field that really was allowing the industry to grow up, to bring new strategic thinking, new ways of viewing itself, new ways of coordinating its collaboration among different people who all had the great idea to change agriculture in America, and bring health to the individual, and empower citizens to make good choices in their health. And a field always needs a leader and there are many, many leaders within the natural products field, certainly, but you are the leader—you’re the superordinate leader. So, you don’t need to acknowledge this or to validate it, I’m just telling you my reality.

So, as we go through this discussion between the two of us I think it’s a very interesting dialogue because I’d like to think that in some ways, in the area of how natural products and natural foods interface with the medical world, was the nature of our relationship. My lineage and background is coming up through the medical side of the world, and there was a place of interfacing that just happened by chance, maybe not by chance—we’ll explore that—for us to meet. And, a collaboration, and a mixture of ideas, and a germination of opportunity between the two of us grew, so that you did extraordinary work in creating the natural products industry; where I’d like to think I had a fairly significant impact upon redefining the nature of what healthcare is and how function plays a role in ultimately, and I’m getting many, in fact, over 100,000 health practitioners to see a different reality about how they practice their healthcare discipline each day. So, my background, like yours, was probably not a linear background but I really had the benefit of very dedicated parents who were always on the frontier of exploring what the next option might be.

Doug Greene: 04:13 Well Jeff, I understand your very important work in the medical world, but you have to know also that you had very important influence on the natural foods industry, and that as we continue to grow and continue to embrace science as the industry got more developed, you were the person that everybody turned to as the authority of checking, “Is the science behind all of this?” And, you need somebody like you. And, I remember in April 1979, meeting you while you were introducing Linus Pauling at a meeting, and I had just landed in Seattle and saw in the paper by coincidence that Linus Pauling was speaking and rushed over to hear this talk. Then, when I heard your introduction I said, “Well, that’s the person I want to meet.” And then, by coincidence, are a lot of the coincidences we’ve had in our life for all these years, at Southern California at a natural foods regional meeting, you were the keynote speaker.

And I said, “Well, there’s that guy again.” You know? And, “Listen to him. He knows what he’s talking about.” And of course, you’re just always a great guy and everybody always respected you for not only your scientific knowledge, but your good heartedness, your willingness to share, and your willingness to just be part of the community. And, even though you towered over everyone intellectually, you were always very gracious with your time, and I’ve seen a million people come to ask you a million questions. I have never seen you be anything but 1,000% gracious trying to help everyone, and that was also inspiring and also provided kind of a role model. So, when you’re that smart and you’re that accomplished, you can still be a really nice, kind person and that’s one of the things I’ve always appreciated about you as well.

Jeffrey Bland: 05:57 Wow. Well, that’s a mutual admiration between the two of us. I feel the same of you and I think the way that you have navigated your life is such a wonderful guidepost for many people coming up in their careers. And, they wonder where their life may take them and they’re a little bit apprehensive because it’s not completely charted out as to what they’re going to be as they grow up—as if either of us still know what we’re going to be when we grow up. We’re still doing it, even at our age today, but tell us a little bit about how your interesting journey went into the publishing industry, and eventually from delivering Wonder Bread in Arkansas, through the publishing industry, ultimately to the natural food industry. I think it’s a fascinating story.

Doug Greene: 06:46 I was just lucky to have a million jobs paying my way through college, and drove a Wonder Bread truck for three years, which I really enjoyed. And, a few years ago I was giving a speech at the Harvard Club and telling stories similar to what we’re telling today, and someone raised their hand and he says, “Well, who are you? What do you do? How do you describe yourself?” And I thought about it and I said, “Well, actually I think I’m a Wonder Bread truck driver on an adventure.”

Jeffrey Bland: 07:14 You are.

Doug Greene: 07:15 And ,it’s a great adventure, but I got to work that for three years. Like your father, I was an accountant at a dairy, at Dean Foods when I was in college, and had worked for a newspaper, and actually worked over 50 hours a week while I was in college and enjoyed every second, but I was always known as the guy with three jobs. But I enjoyed it, and I was learning, and I didn’t really understand what I was building; I think we’re all that way. I think there was always, I’m not quite sure how to describe it, but there’s always something behind everything, and it seemed like I found myself at the right place at the right time in so many different situations. And so, I was always trying to listen for those little cues, as I still am today, as to what’s next and where to go, but I had worked as a waiter in a restaurant and worked as a cook in a restaurant. And so, I had all this food background of understanding how actually food worked, and then I got lucky enough to fall into the trade magazine business, which used to be … Before the internet that was a major, major thing in America, trade magazines. Because, that was really the source of information as to what was going on in your industry, like that daily newspaper for the industry in a weekly or monthly format.

And, I got to work in the grocery industry, I got to work in the sporting goods industry as it was coming out of the ground because there didn’t used to be sporting good chains, and it was really controversial when they had the first sporting goods chains. The same way it was controversial and they had the first natural foods chains, and I had got to see that, and the great thing was in the olden days you got to deal with the CEOs of these companies because they were hungry to find out what was going on and they’d known you’d been things. So, from the sporting goods industry, I got to work with Nike when they got started, and just the guy who had invented racquetball, and all of these different people that I got exposure to. All these hundreds of entrepreneurs doing interesting things, and like anything, when you meet anybody who’s doing something well, you pick up something: how they speak, how they dress, how they think, there’s always something to be learned from everyone on that. And, from working in different industries, and I also had a magazine I was working on in the food processing industry, a food technology magazine by the Institute of Food Technologists.

And, as I discovered natural foods, more of living in Southern California, and having met a holistic medical doctor at a dinner table in Mexico on a vacation; it just got me thinking differently about nutrition. And I remember, I’ll keep him nameless, but a major CPG company based on the West coast, I had a meeting with their … He was head of marketing, who became the CEO and I said, “What’s the role in nutrition here?” Because I was getting into nutrition. He says, “We don’t even talk about nutrition inside of here. We’re in the business of making mothers feel good. They put our product into their kids’ lunches.” I said, “Wait a minute. What’s …” He said, “No, we don’t even think about nutrition.” He says, “You know what? Because our customers aren’t thinking about nutrition and we think about what they’re thinking about.” And, “Well, wait a minute.”

And then I went back to the Institute of Food Technologists at the time, and this was 1978, and I said, “What do you guys think about nutrition?” All of a sudden people that I knew and I worked with didn’t want to talk to me. And I was like, “Well, wait a minute. Who is taking responsibility for nutrition in the world today?” And, I looked around and I didn’t see anybody. I also, having experimented in changing my diet and got very into natural foods, and all of a sudden I started smelling things I hadn’t smelled before, I started waking up with a different feeling and I says, “This is real. This is not marketing hype.”

And I said, “Well, I want to be a part of this somehow because this is really real.” At the time, I was working in all these magazines in the fashion industry and all these different things, and I was looking to focus on something and I felt like I had learned from all of these magazines and I was really, really wanting to do my own publication, and put that to the side and forgot about it a little bit. And then, I was liking the natural food so much I decided I wanted to go into the natural foods industry and work for a company, or a store, or something. Then I said, “Well, maybe I’ll open a store.” I was living in Malibu at the time, which was then a little sleepy country town, you could still rent an apartment for $100 a month.

And, they didn’t have a natural food store, so I thought, “Well, I’ll get the trade magazines and read about the natural foods industry, and then I can open up a really good store here in Malibu.” And, I got the trade magazines and I was a trade magazine professional at that time, and I thought, “These are not at the quality level they could be. And, these articles I don’t understand.” And I said, “Well, if I open a natural food store I can help Malibu. If I do a national magazine, I can help the whole country.” And then, I said, “Well, I need to go talk to somebody.” And, at the time the Thompson Company was the vitamin company in America and was on the back cover of every consumer magazine, trade magazine. So, I had this idea to do this magazine, literally on Saturday, sailing in a sailboat off the coast of Malibu out of Marina Del Ray.

And I said, “I had this idea.” Then I said, “Well, I’ve been thinking about doing products or stores, well I need to, we need to go home right now.” I said, “Turn the boat around.” And, I wasn’t on a boat for five years because I did nothing but work after that. But by Sunday morning, that was Saturday, by Sunday morning I’d come up with the name of the magazine and Monday morning I got on the phone and called the Thompson Company and they said, “We can see you on Wednesday,” and I went in there and talked to Bill Thompson. At the end of a 45 minute meeting he says, “We want to buy your back cover.” I said, “Well, we don’t have a price.” He says, “Oh, you’re a fair guy. You’ll have a good price. And to help you, we’re one of the two computerized companies in the whole industry. I will give you a list of all of the natural food stores in America for your mailing list.”

And I walked out of that meeting and I went, “Oh, this is real.”

Jeffrey Bland: 13:25 He called your bluff.

Doug Greene: 13:26 Yeah, “Here’s a list of stores. I want to back you. How can I help you?” And of course, he went on to become a great, great friend for the rest of his life, and a mentor to you and so many people, to Whole Foods and whatnot. Just a great, great leader who really held up that high vision of what we could be and was always above the day to day pettiness some industries can have in their early formation. And then, started building, and honestly, it took off, it was so surprising. I think we had sold 400 ad pages before we ever published the first issue, which has never been done in the history of the publishing business.

And, you saw that it was ready, and it was … And the interesting thing about that time was if you go back in time—yourself and a lot of the Whole Foods guys, and the Traditional Medicinals—so many people just came out of the woodwork at that time. They were doing something else, but it was all this inner drive to come to this industry because there really was no retail channel in America that really existed. And I said, “Okay.” And, I had the firm belief that if people eat better, they’ll feel better, and if they feel better, they’ll be nicer to each other, and if people are nicer to each other, we’ll live in a better world. It was a simple formula and I said, “But if you don’t have access to natural foods you can’t eat it,” and we were still so locked up in the food that came out of World War II with all the preservatives and whatnot.

So, our initial goal was let’s get this retail network established and built so we can get food to people, and we just met so many pioneers everywhere—from Seattle, to Miami, to Boston, to Sandy Gooch in Los Angeles, all these people. And, after publishing this magazine, at the time I’d only published it for about six or seven months and I thought, “Well, you know, this person in Seattle really needs to meet this person in Miami because they’re doing the exact same things and they’re reinventing the wheel.” And I said, “Let’s get people together for a little meeting.” So, there was a convention, and during that convention for the association, I’ve got like 15 people in a room, and for the first 10 or 15 minutes I thought it was the worst idea I’ve ever had because all the ego is flared and there were some little comments made that I was like, “Oh my goodness.”

By the end of that hour and a half meeting they were all best friends and some of them in that room still take vacations together and are still close friends. And, I saw this energy of shared energy of people that, by the way, nobody came to the natural foods industry to make money, there was no money there. And, I took a 90% pay cut to come to the natural foods industry, and some people thought that I was crazy, and I say there are certain decisions that transcend everything, numbers and everything, and you have to go with your gut on that. I was just like, “Hey man, can I make $1,000 a month out of this thing and survive?” And I had a wife and said, “Can I do that? Yeah. I can see how I can make $1,000 at least a month. I can always get a second job somewhere else to keep this thing going.”

Then, I got myself all cranked up that I was just doing all of this just for the social good and the numbers didn’t matter. Then when it started making serious money later, I had to go into therapy to think about all of it. It was like, “Oh my … Wait a minute. I’m not doing this for the money.” You know? What is this? But then, when I brought everybody together, then I said, “Well, we need to bring more than 18 people together. We need to bring hundreds together to help everybody.” Then I thought, “Well, if we’re going to have that many people somebody’s got to help pay for it; let’s sell a few tables on the outskirts of the meeting to help pay for this.” And, that idea grew until I went and talked to the Anaheim Convention Center, and rented the Anaheim convention, and I signed the contract in August of 1979. And, the first time it was available was in March of ’81 and now Anaheim Convention Center says, “We don’t know how you talked us into renting to you. We would never rent to a startup. We would never … Natural foods. What is that?”

Later, we started doing a show also, that we have on the East coast in Baltimore, and for years the Baltimore City Council says, “No, natural foods is not going to make it. We don’t want to rent you the convention center.” So, we had to go make giant presentations about the natural foods industry to the people in the government and in Baltimore, and of course, now we’re … The Natural Products Expo is the largest convention in the history of Baltimore and happens there every year. They’re great people, but that was unusual in those days. People still thought natural foods was like this weird, culty-thing, maybe. And then, at the Anaheim Convention Center, you know, we opened the doors the first day and a wave of people, and we were so excited, and you were there, and the pioneers—I think I personally invited almost everyone that came the first year.

Unfortunately, the second day of the convention Reagan got shot just as the convention opened, and everybody left because nobody knew what was going to happen, and there wasn’t the internet to be checking things, and everybody went home or went to their hotels to watch things on TV. And, we really didn’t know if it was a success or not because it was such a big change, but by the second year we had it we’d figured it out. And now, it’s been going 39 years and this last event a few months ago had in excess of 85,000 people attending from all over the world, and giant delegations from all over the world—it’s the meeting in the world for the natural products industry, and that’s just grown into so many things, and created so many adventures and other products.

It’s been a great industry to work in, and I have to personally say, I have met so many fabulous people in that business that have been very gracious, like yourself, and have helped out so much. And, I’ve learned so much from so many people and so many entrepreneurs, and we’ve all learned, and there’s a group of us that would take camping trips, and river rafting trips, and whatnot, learning, sharing information. And still, the people that I knew in 1979 and met then are still some of my very, very best friends. And, they’re all in their own way still trying to change the world to make it a better place.

Jeffrey Bland: 20:05 So, there are so many extraordinary components and textures to that compressed, extraordinary achievement. And, I think I’ve just confirmed with your brief history what I said at the beginning—it takes a leader to start an industry, and there are many people who play a role and are important, but there always is a central person that is the founder of the idea, and I really think you validated my preposition. The interesting part of this story relates to Doug Green’s personality, Doug Green’s experience, and why you would undertake that, and we’re going to explore that. Because, as I’m listening to you I’m also thinking of my experience, which you know, grew up in a different way, but obviously we had so many points of contact and convergence of how we were seeing the world and what we were trying to accomplish with our unique backgrounds.

And so, in my case, I think I had two major features that probably were involved with my deciding that my role as a university professor—that I had always aspired to be and finally was able in 1970 to get my first university appointment as a professor of chemistry and environmental science at the University of Puget Sound in Tacoma, Washington—that there were really probably two outside people and a third person inside, that were the most important for my development. Obviously, the first inside person was my father, who I had already mentioned was always a person, he and my mother both to say, “Whatever you wanted to do, you should do and we’ll be here to support you, but it’s your life and you need to get the most out of it that you can.” So, they were always encouraging both personal development, and then I had the license and the right to seek out and to achieve whatever I wanted to if I could only identify what my interest and my passion was all about.

So, I was passionately supported through my childhood. Then I had two outside figures that were so I think instrumental in my development. One was in my undergraduate years I was fortunate to have been picked up at the University of California Irvine, which was a brand new University of California campus—I was in their first graduating class actually in 1966, and I was picked up by a Dr. F. Sherwood Rowland, who was the head of the chemistry department at the time—would later when a Nobel prize—and he was the father of the understanding what fluorocarbons did to the ozone level. So, I got this dual experience with him as my senior thesis advisor, about both chemistry and about environment, and global issues. So, I always saw the connection of the globality and the global application of interesting concepts within chemistry. Because, he was really a physical chemist and you might say it was very esoteric studying in mass spectrometry how fluorocarbons reacted with molecules like ozone, and from that then he developed this broad understanding of the effect that the Freon was having on our ozone layer.

So, that was number one and of course number two, you already mentioned, it was my extraordinary fortune of having met Linus Pauling early in my career, and he taking me under his wing, as he did tens of thousands of other aspiring young women and men in science. And, that ultimately led me into a sabbatical—a two year period in ’81 and ’82—at the Pauling Institute, Linus Pauling Institute of Science and Medicine in Palo Alto, where I really had a chance to have my office right next to him, and really learn by example as to what … From both he and his wife, Ava Helen, who was an extraordinary woman of substance herself and a visionary.

And in fact, he credited her really with his second Nobel prize in peace. He said, “She should have really been the one that received that award because of her advocacy for global peace.” And, one of my favorite gifts I got during that period was a photograph taken by Ava Helen in Albert Schweitzer’s Compound in Africa of Schweitzer, Einstein, and Pauling at the same table talking about how they were going to get 30,000 signatures of scientists on a bill to take to the UN to stop atmospheric testing in nuclear weapons. So, it was a really powerful education for me and came at an important time in my life; I was about 40 years of age at the time. And, as I was leaving actually my sabbatical, this is about the time that you and I met, and we met in ’79, so this is early ’81, ’82. And, as I was going back to my university professorship and taking my family back to Washington state from Palo Alto where we’d been the last two years, Dr. Pauling being a very wise user of language, very economy in his language, said to me, “So Jeff, is your classroom big enough?”

And, as I was kinda walking out the door to get in the car to take my family back to Washington, I thought, “Wow, now that’s a pretty profound thing that he’s causing me to reflect on. Is my classroom big enough?” And of course, what happened in that drive back to Washington state, back to my tenured faculty position where I was actually very much appreciated by the university president; it was a private college. I could teach anything I wanted: I had classes in the philosophy department, in the business school, co-teaching with the biology department, in environmental sciences, clinical chemistry. I had the biggest research group in the university at the time, highly funded. And as I drove back to this position … Oh, and my kid’s college education would all be paid for as one of the side benefits, which is no small thing these days.

And then, I recognized what he was saying was really true. And, by the time I got back to Washington, I recall going into my parents’ home, who lived in Gig Harbor at the time—I had moved my parents up from Southern California to help with the grandkids and my dad take early retirement. So, I sat in their living room and I said, “Well I’m back. It’s so nice to be back.” And my parents were very pleased to see the family back and I said, “But I do have something I want to tell you.” And they say, “What do you got? What’s on your mind?” I said, “Well, I made a decision. I’m giving up my tenured faculty position and going to start a company to teach doctors how to do preventive medicine.”

And, you could have heard a pin drop. It was like you sucked all the air right out of the room and-

Doug Greene: 26:33 How old were you then?

Jeffrey Bland: 26:36 Let’s see, so I would have been 42. So, my dad caught his breath and then, he was a very pragmatic guy. He was an aerospace engineering and an accountant, so he’s very by the rules, and very square edges, and everything was neat, and orderly, and precision. So, he looked at me, he goes, “You’re kidding. Right?” And then, there was a momentary silence, and then my mother sitting on the other side of the living room, and she said, “Stu, I don’t think he’s kidding. I think he’s serious.” And, from that conversation emerged one of the most important sentient moments for me as a son. They wanted to know why I was doing this and putting the family at jeopardy, and I had kids and all these kinds of things. It turns out my dad always wanted to be a university professor, so I was living vicariously. His vicarious dream.

So then, when we got through all that stuff, an hour or so conversation, then my dad was very quiet for a moment, he says, “So Jeff, you know nothing about business.” And I said, “Well, that’s true.” And he said, “Well, I know about business. I’m an accountant by training and I know about the numbers.” And he says, “I guess that means I’m coming out of retirement. I’m going to be your business manager.” So, my dad and I had a chance to work together. My mother became a copywriter for our emergent company, and we started this company, Healthcom, which then over the next years—next actually nearly 30 years—grew up to become the largest practitioner-focused dietary supplement and nutrition products company in the United States.

So, it was all born out of really, A, being challenged by mentors that I had that I really respected. And B, for them giving me the self-confidence that, “Somehow he’s going to make this work. Somehow giving up the security of a university professorship job with tenure was going to pay dividends for me in the long-term in terms of my growth, and development, and ability to create goodness.” So, I think we shared that, and maybe in different ways as to how we got there, but in fact, I remember it so clearly—my first job, I was the highest-paid university professor in 1970, hired by the University of Puget Sound. $10,500 a year—10,500 with a family of four. So I thought, “Someday my dream would be to make $20,000 a year so I could take my family on a vacation.”

So, I taught in the night school, I taught extension courses for the police force, I taught at the military base, I taught summer school. I did everything I could to try to gainfully make a living for my family while I was developing my skills. And, I look back and I say, “It was the best incubator I could have possibly had.” Because I’ve never really had a boss. I had a department chairman, I had a university president, but really I was pretty much a free spirit and operator as to how I was going to take this opportunity and make something out of it. I can either just have my same notes every year, teach the courses, do a little research and travel on for the next 40 years until retirement, because I was 25 when I started, or I could take this as an opportunity to learn, to grow, to interact with other faculty, to absorb, to be taught. And, I went to courses by the other faculty members to learn what they were doing in philosophy and in history and took the history of jazz course from a great music musician in the music department. I was taking courses in the religion department about the theological ethics related to technological development.

So, I was getting a broad-based opportunity to enrich my skills, and that ultimately led me into team-teaching, and led me into recognizing there was a lot more than just the periodic table about chemistry and how it would apply to solving problems of personal challenge. So, I think both of us grew up as insatiable searchers, right? I think as I’ve known you, you’re a quintessential example of an insatiable seeker. Always looking for information, seeking out the most valid places you can find that information, not being bounded by convention—I think these are things that you and I have shared that probably have given us a little bit of the risk of our life, but also paid huge dividends in terms of returns. So, were there moments at all in your travels where you questioned whether you were stepping over the edge, or did you always feel pretty confident that you were directed?

Doug Greene: 31:13 Well, I think there was a lot of times I thought I’d fallen over the edge and had made giant errors in the process, but I think that’s part of the journey. I just want to comment on one thing you said that, you know, we always wondered, “How did all these people get into one body when we talked about you? How do you have this amazing athlete, this amazing musician, this amazing academic and this extraordinarily nice guy, gentleman? How do you get all those people in one body?” We always wondered about that with you because you always were the most talented guy around, and that was a huge inspiration. Going back to the risk, I’m not sure where it came from; I think I was born at risk and got used to it. But, I’ve always learned steer into trouble, if there’s trouble, you don’t go away from it, you go right into it because if you’ve got trouble you might as well deal with it now, because trouble just gets more trouble if you don’t deal with it.

And, I also learned that if you don’t have risk, you don’t have reward; there’s a direct relationship. And yes, you can run your life on the lowest minimum thing, and survive, and have your tenure, so to speak, in whatever you do, but is that what we’re here for? You know? A lot of people think that entrepreneurs are giant risk-takers and I don’t necessarily find that to be true in some ways, in some meanings of the word, because you know, you as an entrepreneur realize you’re responsible. Whether that’s just you, paying for your food for your family, or whether you have an employee you’re trying to make their salary, or 10 employees, or a hundred employees, you’re responsible for a lot of things.

After I’d been an entrepreneur for years—and of course when I was an entrepreneur, I’d never heard of the word entrepreneur. I was just trying to do something good in the world and was just a small businessperson, and the entrepreneur word got very fashionable and everybody’s talking about it—I remember we had some great conversations about that, but I was just always looking to what’s next? What needs to happen? And not so much what do I want to do? Often, I think that’s important in the equation, but what wants to happen here? And, I believe that people really want to eat better, and more importantly, I believe that people really wanted to feel better, and that if you could provide tools and access for that it would be great. And again, going back, nobody got into this … None of us ever dreamed that it would’ve turned out to be the economic engine that it is and whatnot.

That’s what I really like about all the founders that I know is they all came out of the purity of their heart in doing that. I was very lucky to have so many great mentors in my life from the age 14, a Chief of Staff of a hospital, Dr. Peter Thomas, who took me under his arm and for the next 50 years mentored me. And Armand Simone, who’s one of the co-founders of the Delta Faucet, the people who invented the single handle faucet. Jim Autry, the great writer and poet, and businessperson who was president of Meredith, and has just been truly a fantastic human being in my life and has taught me probably more than anybody. Also, Sir Lawrence van der Post out of England, the great author, and philanthropist, and activist. He was organizing women’s conferences in the ’50s and a conference on the environment in the ’50s. Although, he called them wilderness conferences at that point in time, because the words hadn’t been developed yet.

But, I’ve always looked, the same way when I walked into room and spotted you, is I’ve always thought if you’re in a room and somebody asks an interesting question, or somebody is doing something interesting, after the meetings over, go say hello, go visit, connect a little bit to see what chemistry is there. And, I’ve always been on the outreach for really interesting people and they’re all around. I’m still meeting them every week. And so, I think that’s a really important thing. It’s something I also try to pass on to people I work with, and my kids, and others is just that always be looking to meet new people.

Always put yourself in new situations and always be searching for what’s new, because if you really want to be good at something you’re … If you read any of the biographies and whatnot about people that have accomplished a lot, they’re looking at every direction for every little thing they can, because going back to the risk thing, it’s not taking big risk. It’s taking a little bit of risk maybe every five second, but you take these little steps, boom, boom, boom, boom, boom, and at the end of the day you think, “Wow, look, you jumped way over there.” And say, “Well yeah, I jumped over there, but I went a quarter-inch at a time, and at the end of the day looks like I did a big jump, but it was really thousands of little jumps.”

And so, I’m always trying to think, “Where can I get some risk in my life and where can I make myself vulnerable?” Because if you come from this fear-based model and you’re tightened up, there’s no room for anything to get inside of you to grow, to be better and it’s not easy to let yourself be vulnerable. It’s a skill you have to continue to work on and that’s part of the risk thing I was talking about earlier. I just met a lot of great people who have done things and Stephan Rechtschaffen, also the founder of the Omega Institute, learned a lot from him. But I could list off a hundred people here I’ve learned things from that have helped me. So, always, whether I’m sitting on an airplane, or what, I’m always looking for, “Hey, who’s here to meet? Who’s looked …” And my mom had the greatest comment of all. My mom, who had more friends than anybody I’ve ever known in my life, and great friends, she would say, “Well, if you want friends it’s really simple. Be a friend. If you be a friend you’ll always have friends.” And I’ve tried to live my life that way, and not what can I get from this person, but how can I help this person? And, it goes lots of directions.

Jeffrey Bland: 37:28 Yeah, I’d like to close out this first episode of our series by acknowledging you in three ways. They’re all interrelated. You used several times the word entrepreneur. I had never had that word used, surrounding me, until you one day, many decades ago, because I thought of myself as a university professor and you said, “Jeff, you’re quite an entrepreneur.” I thought you were swearing at me in French. I thought, “Entrepreneur. I got to go look that word up. Why would this Doug Green, this person that I think is one of the greatest business creative minds that I’ve ever met, why would he call me an entrepreneur?” Then, as I started to explore that question, then I recognized there were certain characteristics that you embodied that I really admired. For instance, you were the first guy to turn me onto Wired Magazine in its first issue, which I have continued to read ever since its inception, because it stimulates all sorts of thinking out of my box. It creates the necessity to broaden the base of understanding.

You also said something which has been a model for me and you started doing it. You teach by example and you said, “I always go to one or two meetings a year that are completely out of my field. I’m a foreigner in that. I don’t have any friends. I know nobody. I’m just a badge in that sea of people and I sit there, and I see what I can learn because every time I do that, I get a new connection to a new opportunity.” And, I started to do that. I moved away out of my science comfort zone, started going to one or two meetings a year that we’re in different fields. And, over the course of 30 years that means a lot of meetings with a lot of new groups, a lot of new thinking, which then makes you read in different places, have different language systems, extends your scope of understanding. Those were skills that you gave me, which are part of the entrepreneurial mindset, and I just want to really tell you how much I appreciate that. So maybe this, at the end of our first episode, is a good place to do a wrap, but we got lots more to talk about. So, hold on here for our second episode to come.

Also available on:

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Medical Disclaimer

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

 

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

Terms of Service

Date Effective: March 2019

 

General

 

This website (the “Site”) is owned and operated by BIG BOLD HEALTH LLC(“COMPANY” “we” or “us”). By using the Site, you agree to be bound by these Terms of Service and to use the Site in accordance with these Terms of Service, our Privacy Policy, our Shipping Policy, our Return Policy and any additional terms and conditions that may apply to specific sections of the Site or to products and services available through the Site or from COMPANY. Accessing the Site, in any manner, whether automated or otherwise, constitutes use of the Site and your agreement to be bound by these Terms of Service.

 

We reserve the right to change these Terms of Service or to impose new conditions on use of the Site, from time to time, in which case we will post the revised Terms of Service on this website. By continuing to use the Site after we post any such changes, you accept the Terms of Service, as modified.

 

Intellectual Property Rights

 

Our Limited License to You. This Site and all the materials available on the Site are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices.

 

Your License to Us. By posting or submitting any material (including, without limitation, comments, blog entries, Facebook postings, photos and videos) to us via the Site, internet groups, social media venues, or to any of our staff via email, text or otherwise, you are representing: (i) that you are the owner of the material, or are making your posting or submission with the express consent of the owner of the material; and (ii) that you are thirteen years of age or older. In addition, when you submit, email, text or deliver or post any material, you are granting us, and anyone authorized by us, a royalty-free, perpetual, irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or medium, now known or hereafter developed, for any purpose. The foregoing grant shall include the right to exploit any proprietary rights in such posting or submission, including, but not limited to, rights under copyright, trademark, service mark or patent laws under any relevant jurisdiction. Also, in connection with the exercise of such rights, you grant us, and anyone authorized by us, the right to identify you as the author of any of your postings or submissions by name, email address or screen name, as we deem appropriate.

 

You acknowledge and agree that any contributions originally created by you for  us shall be deemed a “work made for hire” when the work performed is within the scope of the definition of a work made for hire in Section 101 of the United States Copyright Law, as amended.  As such, the copyrights in those works shall belong to COMPANY from their creation.  Thus, COMPANY shall be deemed the author and exclusive owner thereof and shall have the right to exploit any or all of the results and proceeds in any and all media, now known or hereafter devised, throughout the universe, in perpetuity, in all languages, as COMPANY determines.  In the event that any of the results and proceeds of your submissions hereunder are not deemed a “work made for hire” under Section 101 of the Copyright Act, as amended, you hereby, without additional compensation, irrevocably assign, convey and transfer to COMPANY all proprietary rights, including without limitation, all copyrights and trademarks throughout the universe, in perpetuity in every medium, whether now known or hereafter devised, to such material and any and all right, title and interest in and to all such proprietary rights in every medium, whether now known or hereafter devised, throughout the universe, in perpetuity. Any posted material which are reproductions of prior works by you shall be co-owned by us. 

 

You acknowledge that COMPANY has the right but not the obligation to use and display any postings or contributions of any kind and that COMPANY may elect to cease the use and display of any such materials (or any portion thereof), at any time for any reason whatsoever.

 

Limitations on Linking and Framing. You may establish a hypertext link to the Site so long as the link does not state or imply any sponsorship of your site by us or by the Site. However, you may not, without our prior written permission, frame or inline link any of the content of the Site, or incorporate into another website or other service any of our material, content or intellectual property.

 

Disclaimers

 

Throughout the Site, we may provide links and pointers to Internet sites maintained by third parties. Our linking to such third-party sites does not imply an endorsement or sponsorship of such sites, or the information, products or services offered on or through the sites. In addition, neither we nor affiliates operate or control in any respect any information, products or services that third parties may provide on or through the Site or on websites linked to by us on the Site.

 

If applicable, any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, are those of the respective authors or distributors, and not COMPANY. Neither COMPANY nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content. Furthermore, COMPANY neither endorses nor is responsible for the accuracy and reliability of any opinion, advice, or statement made on any of the Sites by anyone other than an authorized COMPANY representative while acting in his/her official capacity.

 

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WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE SITE OR MATERIALS ON THIS SITE OR ON THIRD-PARTY SITES IN TERMS OF THEIR CORRECTNESS, ACCURACY, TIMELINESS, RELIABILITY OR OTHERWISE.

 

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Online Commerce

 

Certain sections of the Site may allow you to purchase many different types of products and services online that are provided by third parties. We are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these products and services. If you make a purchase from a merchant on the Site or on a site linked to by the Site, the information obtained during your visit to that merchant’s online store or site, and the information that you give as part of the transaction, such as your credit card number and contact information, may be collected by both the merchant and us. A merchant may have privacy and data collection practices that are different from ours. We have no responsibility or liability for these independent policies. In addition, when you purchase products or services on or through the Site, you may be subject to additional terms and conditions that specifically apply to your purchase or use of such products or services. For more information regarding a merchant, its online store, its privacy policies, and/or any additional terms and conditions that may apply, visit that merchant’s website and click on its information links or contact the merchant directly. You release us and our affiliates from any damages that you incur, and agree not to assert any claims against us or them, arising from your purchase or use of any products or services made available by third parties through the Site.

 

Your participation, correspondence or business dealings with any third party found on or through our Site, regarding payment and delivery of specific goods and services, and any other terms, conditions, representations or warranties associated with such dealings, are solely between you and such third party. You agree that COMPANY shall not be responsible or liable for any loss, damage, or other matters of any sort incurred as the result of such dealings.

 

You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Site. You agree to use the Site and to purchase services or products through the Site for legitimate, non-commercial purposes only. You also agree not to make any purchases for speculative, false or fraudulent purposes or for the purpose of anticipating demand for a particular product or service. You agree to only purchase goods or services for yourself or for another person for whom you are legally permitted to do so. When making a purchase for a third party that requires you to submit the third party’s personal information to us or a merchant, you represent that you have obtained the express consent of such third party to provide such third party’s personal information.

 

Interactive Features

 

This Site may include a variety of features, such as bulletin boards, web logs, chat rooms, and email services, which allow feedback to us and real-time interaction between users, and other features which allow users to communicate with others. Responsibility for what is posted on bulletin boards, web logs, chat rooms, and other public posting areas on the Site, or sent via any email services on the Site, lies with each user – you alone are responsible for the material you post or send. We do not control the messages, information or files that you or others may provide through the Site. It is a condition of your use of the Site that you do not:

  • Restrict or inhibit any other user from using and enjoying the Site.
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  • Use the Site to post or transmit any information, software or other material that violates or infringes upon the rights of others, including material that is an invasion of privacy or publicity rights or that is protected by copyright, trademark or other proprietary right, or derivative works with respect thereto, without first obtaining permission from the owner or rights holder.
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  • Use the Site to post, transmit or in any way exploit any information, software or other material for commercial purposes, or that contains advertising.
  • Use the Site to advertise or solicit to anyone to buy or sell products or services, or to make donations of any kind, without our express written approval.
  • Gather for marketing purposes any email addresses or other personal information that has been posted by other users of the Site.

COMPANY may host message boards, chats and other private/public forums on its Sites and on other platforms. Any user failing to comply with the terms and conditions of this Agreement may be expelled from and refused continued access to, the message boards, groups, chats or other such forums in the future. COMPANY or its designated agents may remove or alter any user-created content at any time for any reason. Message boards, chats and other public forums are intended to serve as discussion centers for users and subscribers. Information and content posted within these public forums may be provided by COMPANY staff, COMPANY’s outside contributors, or by users not connected with COMPANY, some of whom may employ anonymous user names. COMPANY expressly disclaims all responsibility and endorsement and makes no representation as to the validity of any opinion, advice, information or statement made or displayed in these forums by third parties, nor are we responsible for any errors or omissions in such postings, or for hyperlinks embedded in any messages. Under no circumstances will we, our affiliates, suppliers or agents be liable for any loss or damage caused by your reliance on information obtained through these forums. The opinions expressed in these forums are solely the opinions of the participants, and do not reflect the opinions of COMPANY or any of its subsidiaries or affiliates.

 

COMPANY has no obligation whatsoever to monitor any of the content or postings on the message boards, chat rooms or other public forums on the Sites. However, you acknowledge and agree that we have the absolute right to monitor the same at our sole discretion. In addition, we reserve the right to alter, edit, refuse to post or remove any postings or content, in whole or in part, for any reason and to disclose such materials and the circumstances surrounding their transmission to any third party in order to satisfy any applicable law, regulation, legal process or governmental request and to protect ourselves, our clients, sponsors, users and visitors.

 

Registration

 

To access certain features of the Site, we may ask you to provide certain demographic information including your gender, year of birth, zip code and country. In addition, if you elect to sign-up for a particular feature of the Site, such as chat rooms, web logs, or bulletin boards, you may also be asked to register with us on the form provided and such registration may require you to provide personally identifiable information such as your name and email address. You agree to provide true, accurate, current and complete information about yourself as prompted by the Site’s registration form. If we have reasonable grounds to suspect that such information is untrue, inaccurate, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Site (or any portion thereof). Our use of any personally identifiable information you provide to us as part of the registration process is governed by the terms of our Privacy Policy.

 

Passwords

 

To use certain features of the Site, you will need a username and password, which you will receive through the Site’s registration process. You are responsible for maintaining the confidentiality of the password and account, and are responsible for all activities (whether by you or by others) that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security, and to ensure that you exit from your account at the end of each session. We cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information.

 

Limitation of Liability

 

UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL WE, OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE SITE, INCLUDING OUR MESSAGING, BLOGS, COMMENTS OF OTHERS, BOOKS, EMAILS, PRODUCTS, OR SERVICES, OR THIRD-PARTY MATERIALS, PRODUCTS, OR SERVICES MADE AVAILABLE THROUGH THE SITE OR BY US IN ANY WAY, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES. (BECAUSE SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN CATEGORIES OF DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN SUCH STATES, OUR LIABILITY AND THE LIABILITY OF OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES IS LIMITED TO THE FULLEST EXTENT PERMITTED BY SUCH STATE LAW.) YOU SPECIFICALLY ACKNOWLEDGE AND AGREE THAT WE ARE NOT LIABLE FOR ANY DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER. IF YOU ARE DISSATISFIED WITH THE SITE, ANY MATERIALS, PRODUCTS, OR SERVICES ON THE SITE, OR WITH ANY OF THE SITE’S TERMS AND CONDITIONS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE AND THE PRODUCTS, SERVICES AND/OR MATERIALS.

 

THIS SITE IS CONTINUALLY UNDER DEVELOPMENT AND COMPANY MAKES NO WARRANTY OF ANY KIND, IMPLIED OR EXPRESS, AS TO ITS ACCURACY, COMPLETENESS OR APPROPRIATENESS FOR ANY PURPOSE.

 

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

 

Termination

 

We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive.

 

Refund Policy

 

Your purchase of a product or service or ticket to an event may or may not provide for any refund.  Each specific product, service, event or course will specify its own refund policy.

 

Digital Millennium Copyright Act

 

The Digital Millennium Copyright Act of 1998 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under the U.S. copyright law. If you believe in good faith that materials hosted by COMPANY infringe your copyright, you, or your agent may send to COMPANY a notice requesting that the material be removed or access to it be blocked. Any notification by a copyright owner or a person authorized to act on its behalf that fails to comply with requirements of the DMCA shall not be considered sufficient notice and shall not be deemed to confer upon COMPANY actual knowledge of facts or circumstances from which infringing material or acts are evident. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send to COMPANY a counter-notice. All notices and counter notices must meet the then current statutory requirements imposed by the DMCA; see http://www.loc.gov/copyright for details. COMPANY’s Copyright Agent for notice shall be annettegiarde@bigboldhealth.com.

 

Assignment

 

This Agreement shall be binding upon and inure to the benefit of COMPANY and our respective assigns, successors, heirs, and legal representatives. Neither this Agreement nor any rights hereunder may be assigned without the prior written consent of COMPANY Notwithstanding the foregoing, all rights and obligations under this Agreement may be freely assigned by COMPANY to any affiliated entity or any of its wholly owned subsidiaries.

 

Dispute Resolution

These Terms of Use shall be governed by and construed in accordance with the laws of the State of Washington and any dispute shall be subject to binding arbitration in Bainbridge Island, Washington. If any provision of this agreement shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

 

Class Action Waiver

 

You may only resolve disputes with us on an individual basis, and may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations aren’t allowed.

 

The arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of a class or representative proceeding or claims (such as a class action, consolidated action or private attorney general action) unless all relevant parties specifically agree to do so following initiation of the arbitration.

 

Severability

 

If any clause within these Terms of Service (other than the Class Action Waiver clause above) is found to be illegal or unenforceable, that clause will be severed from these Terms of Service, and the remainder of these Terms of Service will be given full force and effect. If the Class Action Waiver clause is found to be illegal or unenforceable, this entire Provision will be unenforceable and the dispute will be decided by a court.

Privacy Policy

Effective Date: March 2019

 

The following Privacy Policy governs the online information collection practices of BIG BOLD HEALTH LLC (“COMPANY,” “we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the www.bigboldhealth.com website (the “Site”), and the ways in which we use this information. This Privacy Policy, including our children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).

 

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

 

How We Collect and Use Information

 

We may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, attended one of our events, or have purchased one of our products. The Site collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.

 

We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. The Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.

 

We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features; advertising that appear on the Site; and, making other offers available to you via email, direct mail or otherwise. We also may provide your information to third parties, such as service providers, contractors and third-party publishers and advertisers for a variety of purposes. Unless you inform us in accordance with the process described below, we reserve the right to use, and to disclose to third parties, all of the information collected from and about you while you are using the Site in any way and for any purpose, such as to enable us or a third party to provide you with information about products and services. If you do not wish your information to be used for these purposes, you must send a letter to the Online Privacy Coordinator whose address is listed at the end of this Privacy Policy requesting to be taken off any lists of information that may be used for these purposes or that may be given or sold to third-parties.

 

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online – for example on message boards, web logs, through email, or in chat areas – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

 

Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.

The Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

 

We may also make some content, products and services available through our Site or by emailing messages to you through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.

 

Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of the Site or the public.

 

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.

 

Google Analytics

 

We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our Site.  Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited our Site, and match the right audience with the right advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

 

Facebook

 

As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to our collection of such information.

 

We abide by Facebook’s Data Use Restrictions.

  • Any ad data collected, received or derived from our Facebook ad (“Facebook advertising data”) is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring that our service providers protect any Facebook advertising data or any other information obtained from us, limit our use of all of that information, and keep it confidential and secure.
  • We do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of our Facebook advertising campaigns.
  • We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
  • We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

 

General Data Privacy Regulation (GDPR)

 

The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens. 

 

As a company that markets its site, content, products and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.

 

If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.”

 

To make any of these requests, please contact our GDPR contact at annettegiarde@bigboldhealth.com

 

Children’s Privacy Statement

 

This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.

  • This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. We screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Site, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we also do NOT knowingly distribute such information to third parties.
  • We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we do NOT condition the participation of a child under thirteen in the Site’s online activities on providing personally identifiable information.

The HIPAA Privacy Rule

 

The US Department of Health and Human Services provides:  The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically.  The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections.”

 

You acknowledge that our operation of the Site does not constitute the practice of medicine, and specifically does not create a doctor-patient relationship between you and Dr. Jeffrey Bland, PhD (the “Doctor”).  The information provided on the Site is for educational purposes only. 

 

Notwithstanding the fact that the Site does not create a doctor-patient relationship between you and DOCTOR, our preservation of your personal health information shall be HIPAA compliant.

 

For purposes of this Privacy Policy, “patients” are those individuals who have secured the in-person services DOCTOR.  If you are a patient of DOCTOR, you will be provided with a copy of DOCTOR’s HIPAA Privacy Statement, which governs the information collection practices of patients’ personal information by DOCTOR.

 

How do we store your information?

 

Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.

 

All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communicaiton that we send you.

 

Changes to this Policy

 

This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.

 

Questions About this Policy

 

If you have any questions or concerns regarding our privacy policy please direct them to:

annettegiarde@bigboldhealth.com