Rethinking food to rejuvenate immunity with Dr. Mark Hyman

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Food is medicine. Nutrients are information. Immune cells are a communication network. Immuno-rejuvenation is the future. This episode features an epic conversation with Dr. Mark Hyman. He’s a NY Times bestselling author and leading advocate for health transformation and regenerative agriculture.

This podcast is for educational purposes only. It is not a substitute for professional care by a doctor or other qualified medical professional. This podcast is provided on the understanding that it does not constitute medical or other professional advice or services.

Dr. Jeff Bland:

Hey, here we are waiting for Godot. When you stick around in Maui long enough, it’s amazing who you run into. So I just happened to surreptitiously run into Dr. Mark Hyman. That’s a joke – that’s a joke, but we’re so excited to have the chance to share some ideas with you. 

So Mark, thanks so much.

Dr. Mark Hyman:

Oh, Jeff. Thank you. And I’m so excited to be sharing with all of you a little time with one of my heroes, idols, mentors, the reason that I do what I do, Dr. Jeffrey Bland who—if you’ve never heard of him, it’s too bad, because he’s one of the geniuses of modern medicine who I think should win a Nobel Prize and basically be having an entire medical school named after him more, and more, and more. Because he’s really the guy who’s inspired a whole generation of functional medicine doctors to do what they do, and we’re just so thrilled to be able to have this time to chat about some really cool stuff we’re doing, together!

Dr. Jeff Bland:

We are, we are, and you know, for me, what is life? A collection of experiences, and hopefully those experiences are on the main, good, and they build who you are. You know, our genes are the template upon which we grow, we lay our experiences and the day that I met Mark Hyman—who was at that point just starting into our Applying Functional Medicine in Clinical Practice training program and was immediately within the first 10 minutes my star student—I could tell that Mark Hyman had this extraordinary vertical opportunity for…

Dr. Mark Hyman:

I was the one with all the questions!

Dr. Jeff Bland:

Yes, you were, and they were good questions. And I think we’ve been affiliated for the last 25 plus years ever since. So, I’ve had a number of questions asked to me recently, as to what are you and Dr. Hyman doing, Jeff Bland? I thought maybe Mark and I could tell you a little bit about what it is, because it’s pretty exciting for me personally, I think Mark will share his own thoughts, but it brings together and closes a loop for me ever since my starting as an assistant professor of chemistry and environmental science on Earth Day year of 1970. And you’ll see how that kind of weaves its way together into this relationship today. So, Mark?

Dr. Mark Hyman:

Yeah. You know, it’s true we’ve come a long way together over the last 25 years and developing functional medicine. And you know, a couple of really important themes have developed in that work. 

One is the idea of ‘food is medicine,’ and if that’s true then it actually evokes the question “How do you get the best medicine in food?” Which takes us down the other part of the conversation, which is regenerative agriculture. 

 

So the two things that I’m really most passionate about now are how do we get people to understand that food is medicine, not just calories—it’s information, and how do we help you understand that it’s only what you eat, but how it’s grown or raised that matters to determine the quality of the food? And that’s what my Pegan Diet book was about—really about the fact that we should be focusing on quality, that we should be focused on food as medicine, that we should focus on how we change our food system and agricultural system to actually grow the food in a different way. 

 

So, I’m super excited about this conversation, because we’re married together with this new project we’re working on together. These old ideas about how do we rejuvenate our health, how do we rejuvenate our immune system, how do we use food as medicine, how do we take advantage of the magic in nature to regulate our own biology, as well as to help the earth itself heal and repair from all the damage we’ve done from the destructive extractive agriculture practices we have, and create a regenerative system for regenerative health and regenerative medicine, and regenerative agriculture?

Dr. Jeff Bland:  

In 1977, I was teaching at the Omega Institute. Dr. Stephan Rechtschaffen had just started this Institute in Rhinebeck, New York, and I did a course on food is medicine, believe it or not, 1977. 

 

So, at the first break an attendee came up to me and he said, “Well, Dr. Bland, I’m pretty discouraged about this program.” He’s going to spend the whole weekend with me in this course, and it had only been two hours into the course, and I said, “So why are you discouraged? What did I do wrong?” He said, “No, it’s not what you did wrong. I thought this was going to be about the vitality of food. I thought this is going to be all about the aliveness of food. I thought this was going to be about how food brings energy from the planet to the individual. And all you’re talking about is chemicals, and that’s not really what I was interested in.” 

I’m a learner like everyone else—maybe sometimes not the fastest learner—but I’m a learner. And I think over the years where Mark and I have more and more fun or convergence is the recognition of this system. Everything is interconnected to everything, and it’s understanding this system that gives health at every level. The health of the planet, to the plants, to the animals, and ultimately to the people, so that is a part of this transition that we’re engaging in now in this collaborative effort. 

 

As I told Mark when I wrote a review of his book The Pegan Diet—his most recent book—that that I published in the integrated clinician’s journal, I feel that The Pegan Diet book is, although I’ve loved every one of Dr. Hyman’s books, I thought it brought together so many different features.

 

I really thought it was chock-filled with news to use and when I evaluated The Pegan Diet—this combination of the paleo diet with the vegetarian diet, this concept that Mark came up with—I thought it was brilliantly able to demythologize so much about food and health, and then it connected into this project that we’re collaborating on that we’re going to talk about.

Dr. Mark Hyman:

Yeah, so true. And you just mentioned everything’s connected, and it just reminded me of this John Muir quote, which is “When we try to pick out anything by itself, we find it hitched to everything else in the universe.”

Dr. Jeff Bland:  

Yes.

Dr. Mark Hyman:

That’s what we found as we sort of go down the rabbit hole of food, and the food system and agriculture in our biology—everything is connected. And so, I think the world is ready for a new way of thinking about health, it’s beyond just the old disease model. It’s about how do we create health? How do we create health within ourselves? How do we create health within our communities and our planet?

 

It really is about rethinking the production of food and the consumption of food, and the focus on quality. Particularly some of the things that this new project that you’ve got going on called Big Bold Health does, which is it just really nails the idea that we can use food to reset our biology, and we can use food to rejuvenate our immune system.

This whole concept of immune rejuvenation is just so amazing because, especially now during the time of COVID, our immune systems are under assault. A lot of people are getting sick because their immune systems aren’t working well, they’re out of balance, and you’re seeing cytokine storms and deaths and all this. It’s really because we’re so messed up in terms of our lifestyle and our diet.

Dr. Jeff Bland:

Yes, and I think that what you have done is laid an incredible track. I think that Doctor’s Farmacy as a podcast really has pioneered this concept of interconnecting these variables together. 

 

For me, I’m going to say something controversial now—so I’d like you to attack it if you feel that is not on spot—but I believe that every person needs an entry point into their own health. They need a door into the room of health. Not a door into the room of disease prevention, but the door into health, which is slightly different than disease prevention. 

 

So when I think of health for me, and here’s where the area probably of controversy might reside, I think of health in the individual not being defined as the absence of disease only, but being defined as what I would call high-level function. Function, to me, resides in four different subcategories: Physical function, to do the things you want with your body, and moving in the planet around. Second is your metabolic function, those things that I spend a lot of time talking about. Third, is your cognitive function, which you’ve done a brilliant job with your various series on brain and brain health. And then fourth is your behavioral function.

When those are combined together at high level, then a person really feels what I would call super health. So rather than focus on, “We’re going to reduce risk factors to disease,” we are going to impart in a person a program for aspiring and achieving functional health at the physical, metabolic, cognitive, and behavioral level—that’s the objective. 

 

So how do you do that? You do that through a system that connects a person, not just into themselves, but the broader picture of health in the community, in the planet. And that’s a teaching that you’ve helped me, and I think all the people that have followed your work, to really understand.

Dr. Mark Hyman:

Well, that’s the thing. You’re just going down the rabbit hole, you can see the connection that some of my book Food Fix was about. It was about seeing these connections between all the pieces of our food system and how it relates to our health, to the economy, to the health of our communities, to the climate, environment. The beautiful thing about what you’re talking about Jeff is that we now have the ability to understand how to create health. 

When we went to medical school, you were in medical school—you dropped out, which is probably a good thing! I finished it, but I’ve had to relearn everything. What we learned was just this reductionist model of disease where nothing really was connected. You’ve got all the specialists with all their body parts, except that’s not how things work. What’s fascinating about functional medicine is that it really is a science of creating an alpha human. 

 

I always say I don’t treat disease, I never treat disease. I treat the person to create health and optimal function, and then disease goes away as a side effect.

Dr. Jeff Bland:

Okay. So now I’m going to take a leap of abstraction here. What is this Big Bold Health, and what are Mark Hyman and Jeff Bland doing? 

 

So, to say it really quickly from a Jeff Bland perspective, I am 75 years of age. Some individuals might say this should be the glide path then, where I can take all the years of opportunity I’ve had and just kind of glide forward in the years remaining. But for me, there’s so much happening in the world today, and so many important things, and there’s such an equity of understanding that people have after 75 years of living, that it would almost be very selfish if you didn’t give back for all those extraordinary opportunities, that certainly I’ve had over my 75 years. 

 

So how do you do that? How do you hand the baton off? For me, it was really trying to understand much more about the immune system, because I felt that that was an entry point for many people into health, was through understanding their immune system and being able to personalize it, and that led in the end into this concept of Big Bold Health.

As you are going to see in a couple of moments—I’m holding this up. This is something I’m quite proud of because it took us two years to get to this. This is the first organically produced regenerative agriculture-supported Himalayan Tartary Buckwheat flour, with the highest phytonutrient immune stimulating or immune active nutrients of any product that I know of. 

 

It became kind of my cause célèbre, because of meeting a farmer in upstate New York, an ex-Cornell University ag professor, and also meeting some people at Vanderbilt University who are doing work on the pharmacology of some of its ingredients.

 

Then a meeting in China when I was at Harbin, and then taking the bullet train from Harbin to Shanghai, which is a 2,400-mile bullet train ride at 240 miles an hour. And I had a conversation with my host, who was Chinese American, and he asked me a question and I then said, “Do you know anything about Himalayan Tartary Buckwheat?” And boom!

That led to the triangulation of Vanderbilt University, a Cornell University ag professor, Jeff Bland, and now Mark Hyman. So that’s our Himalayan Tartary Buckwheat story that we’re going to tell you a little bit about. I was able to get Mark excited about it because it brought so much back into our focus of this web, this network. So Mark, your perspective?

Dr. Mark Hyman:

You know, Jeff has always been a pioneer and has really been way ahead, decades ahead of everybody else in key concepts that we now all are talking about, like the microbiome, or inflammation, and the idea of food as medicine. 

 

I remember being at Canyon Ranch, God, 20 years ago, and I said, “You know, we really need to change the menu and really think about how we bring food as medicine into the menu to heal people here at a health resort,” and the chefs looked at me and says, “We’re not an effin hospital,” and yelled at me and totally didn’t get it. 

 

But now you’ve got major universities like Tufts University, really advocating for food as medicine. You’ve got academic centers all over the country bringing in food as medicine programs, you’ve got government policy now shifting towards food as medicine. So it’s now a thing which I never heard about it before I met Jeff, and it’s really become the key to understanding how we need to change our food and our food system.

One of the things I’m so excited about is this idea of this Himalayan Tartary Buckwheat because one—it’s really an unusual food product. It’s one of the most powerful superfoods on the planet, if not the most powerful, with over 100 phytochemicals. It has the ability to help your immune system repair, rejuvenate, and get younger, and deal with a lot of the challenges that we’re seeing around inflammatory diseases. And three, it’s grown in a way that regenerates the soil and regenerates ecosystems, and it’s good for the planet, it’s good for you. 

 

In a way, it’s a teachable moment for people to understand why we need to rethink our food.  I love the story of Himalayan Tartary Buckwheat as well as what it does, because it takes us back to the most essential concept of functional medicine, which is restoring healthy ecosystems. The healthy ecosystem in your body and your immune system, and the healthy ecosystem of the planet that we live in. By growing the food in a regenerative way, it regenerates the earth, the soil, climate, environment, and it regenerates our own health, which is just so amazing. 

 

It’s kind of the culmination of everything we’ve been talking about working on for decades. Forty years ago, I took a class in biological agriculture and really studied the concepts that are now emerging as regenerative agriculture. But they’re not new! Not for a long time, although they’re put together in some new ways, and now we have the opportunity to really change people’s thinking, and approach what they’re eating, and where they’re getting their food from through the power of self-interest. 

Like, “I want to fix my immune system,” but you also are getting your own benefit, and you’re also helping to change our concept of food as medicine, to change our whole food production system.

Dr. Jeff Bland:

So with that, you might ask the question—which I asked—how is something like this, this Himalayan Tartary Buckwheat, sitting after 3,500 years of experience as a food with humans that no one knows about?

Dr. Mark Hyman:  

No. Well, it’s from the Himalayas.

Dr. Jeff Bland:

It’s really kind of fascinating that in this age where superfoods are so much in the communication network, that this was just laying for someone to re-find it and to bring it back into kind of…

Dr. Mark Hyman:  

You did!

Dr. Jeff Bland:

Well, no—we did, guy! I think that what has been so fun for me is, I was just saying to Mark last year when we did our harvest, and you have to recall that we had to grow the seeds first because you can’t go to the seed store and buy these unique germ seeds. So we did the first year of the seeds, the second year then we actually will get a commercial crop in September of Himalayan Tartary Buckwheat of 2020.

When I was out in the fields and the flowers were out—these are very pretty flowers on this plant—and I watched all these bees on the plants. I was thinking, “Think of these bees. They’re picking up this super pollen, and they’re going back to their hive, they’re imparting immunity to the bees. We’re going to eat the seed later as flour and other products, and we’re going to get the immune function, and the plant itself has the function, and now the soil itself, which is a regenerative cover crop type of product, is also being rejuvenated.” 

 

In fact, we’re very proud to say that we are growing this on certified farms that have the biggest history of regenerative practices of any farm in the upstate New York area. Actually doing carbon sequestration studies, looking at sequestering of carbon. We really feel like we brought all sorts of things together into a system that was sitting there just waiting to make the connections.

Dr. Mark Hyman:

Yeah, it’s such a magical time, because I think the world is waking up to regenerative agriculture. The world is waking up to food as medicine, and to have a product that you can use and access and get. Because you can buy some regenerative beef and some regenerative products, there’s Dr. Bronner’s regenerative coconut oil, but there’s really not that much out there.

Dr. Jeff Bland:

Yes. I think it’s the frontier, and I think we’re seeing it because it’s kind of the capstone, isn’t it? To making the immune system of the planet connected to the immune system of plants, to the immune system of microbes, to the immune system of animals and ultimately to humans. In fact, one of the interesting things that Mark and I were talking about, this takes me in all sorts of ways that I’m learning new skills, the old dog learning new skills, but one of them is about soil regeneration.

It turns out that we have run into some people working in Tartary buckwheat agriculture, in which they have been looking at the actual soil composition of the kinds of community that gives rise to the best healthy roots that speak then to the plant, which speak to the growing seeds. So the construct, and this is to me just blows my mind when I think about it, that you have certain mycorrhizal species, that are in the soil whose genes of those mycorrhizae—that’s the fungi that are living in the soil—are speaking to the genes of the root nodules of the Himalayan Tartary Buckwheat plant as it’s growing. Which then tells those genes how to communicate to the growing plant to produce its leaves and its stems and stalks, and ultimately its fruit, (which are the seeds). And the right mycorrhizal species can induce a higher phytochemical content in the plant. So it’s not just a plant by itself, it’s the full environment that the plant is living in.

Dr. Mark Hyman:  

Yeah, and that’s so important, Jeff, because most of the soil practices that we have today—the fertilizers, the tillage, the lack of cover crops, crop rotations, the lack of using animals to integrate and grow the soil, all that’s led to the death of a lot of these mycorrhizal fungi, which are so critical to actually extracting the nutrients from the soil to get into the plant, so that we can eat them. So it’s really a whole network of organisms that are working together to create this incredible superfood.

Dr. Jeff Bland:

Let’s talk for a minute about something that you have been so good at communicating, and it was kind of an idea that was a stream of consciousness for me a number of years ago—this would probably be 30 years ago now—in which I said, “Food is not just calories, it is information for our genes.” When I said it, I thought it was kind of just a concept, but it’s kind of caught hold since then. You’ve been a master of really elaborating what that means, so maybe you could talk about your view of food speaking to our genes?

Dr. Mark Hyman:

Yeah, well it speaks to everything, right Jeff? It’s not just our genes. When you think of food as calories that’s great, it’s energy, but there’s all this other stuff in there. The macronutrients composition like protein, fat, and fiber, carbohydrates, the quality of each of those regulates your biology in real-time. 

 

So if you’re eating, for example, a regeneratively raised grass-finished beef steak, or let’s say, even more, let’s say eating a wild animal like a kangaroo or elk, or eating a feedlot steak, ounce for ounce it could be the same amount of protein, but the quality is profoundly different and can have different impacts on your biology. 

 

For example, if you eat the feedlot beef the inflammation marker goes up. If you eat the regeneratively raised beef, or the grass-finished beef, or the wild meat, it goes down.

The same thing with flour—here’s a bag of flour. Now, I always say don’t eat flour, stay away from all flour, but this is a bit different, right? Because traditional white flour, here’s an example of how food is information. If you have a cup of white flour, which is dwarf wheat grown with traditional methods in America versus Himalayan Tartary Buckwheat, the white flour is bred to have a super starch, so it’s way more impactful on your blood sugar than regular wheat or even sugar—it’s actually worse for your blood sugar than table sugar. It’s bred in a way that produces way more gliadin proteins that makes it way more inflammatory, that’s why we see all this gluten sensitivity. It’s often sprayed to dry it out and harvested with glyphosate in some areas of the country. It is preserved with a preservative called calcium propionate, which we know causes behavioral and attention, even autistic behaviors in kids and animal studies—that’s the modern wheat. 

 

Okay. That’s very different than Himalayan Tartary Buckwheat, which is much higher in protein, very low glycemic load, very little impact on your blood sugar, has much higher levels of nutrients like magnesium, zinc, and all these phytonutrients, which are powerful chemicals that regulate your immune system and your biology in real time.

So while one is going to cause you to get sick and die and be inflamed, the other one’s going to cause you to rejuvenate your immune system and live a longer healthier life. Same thing—flour—different information. 

 

So that’s the idea of food as information that is not really understood by most people. That’s why quality matters more than anything. The quality of the information the food depends on the quality of that plant’s life experience, right? If it’s grown in a regenerative way or in a wild plant, in the right soils and the right environment, you’ll have much different flavor and chemistry, and medicinal properties than if it’s, for example, grown in a different way. We now understand how to do that, which is what’s so exciting about this Himalayan buckwheat. 

So ‘food as information’ is such a central concept to everything I do, because if it is a drug, if it’s medicine, if it’s instructions, like any drug—then you can literally prescribe different ways of eating or different foods or different plants or medicines in the food for different conditions. It’s not the same for everybody, which is what’s so great about it. That’s why I wrote The Pegan Diet, to create an inclusive approach that talked about food as medicine and about the idea of personalization, and about the idea of regeneration. These are really central concepts to our livelihood as a species, the fact that we’re going to either do what we’re doing and continue this way, we’re going to go extinct, or we’re going to figure it out and make it work.

Dr. Jeff Bland:

Yes. Thank you. And one of the things that I want to clarify, because sometimes words can be misinterpreted, so in the title Himalayan Tartary Buckwheat, it’s suggested it’s a wheat. That was, I think, the worst possible name that could have been stuck on—it’s not a wheat. It has no relationship to the wheat family at all. It’s an entirely different genus and species, and it doesn’t relate to the grasses of which the grains, it’s not a grain, it’s a fruit seed. So I just want to dispel any myth that because it has the word wheat in it, it’s a wheat. It’s not.

Dr. Mark Hyman:

It’s not even a grain!

Dr. Jeff Bland:

No, it’s not a grain, it’s a fruit seed. But let me, if I can, come back. This will be fun, cause we’ve never done this question before. 

 

I’ve had some people criticize me when I talk about food as medicine saying, well, “We don’t like medicine, medicine just takes over the body and it doesn’t allow the body to work right, so that’s just really a bad thing to say—food is medicine.” 

So let me if I can quickly, hopefully, qualify between pharmaceutical medicine and food as medicine, just so we can get an understanding. So if we were to eat in our diets, drugs that had the same bioactivity as a pharmaceutical drug, think of what would happen every time we ate. Our metabolism would just go all over the place because those molecules that are in these pharmaceutical drugs are designed to be extraordinarily active, and to go and to bind to a specific receptor site in a specific cell, a specific tissue in our body and hold on tightly, and make sure that it doesn’t get away from that drug. It’s designed to have very high affinity, very high activity, so that it doesn’t care what your genes are, it just goes through all of that and it’s fixed on there and it takes over your physiology in that particular step.

Now, if you ate things in your food that were that active, you’d be in real trouble. The food-active materials have a much lower binding activity to how they’re going to modulate the expression of your cell. You might say, “Well, that means they’re not very potent.” Well, sometimes small is beautiful, or less is more. Because if you’re trying to modulate or mediate your activity over time, you want to be able to, at some times, activate, and other times you want to reduce. What’s that called? That’s called an adaptogen. You want your body to adapt…

Dr. Mark Hyman:  

So like a thermostat.

Dr. Jeff Bland:

That’s exactly it, and so this thermostatic control is what food nutrients do. They’re not like a drug that so tightly binds that it’s a one-way street. It finds the ability of the body to adapt to its environment, and in the case of these immune-modulating nutrients and Himalayan Tartary Buckwheat, they modulate the way the immune system can adapt either up-regulating or down-regulating its function, depending upon need. 

 

So that is how I distinguish between food as medicine versus drugs as medicine.

Dr. Mark Hyman:

But I would sort of challenge that a little bit, Jeff, because as a doctor, I get to use whatever drugs I want and I would use drugs if I found them the most effective treatment, but they’re really not. Even if they have powerful actions for one pathway for a specific issue, when you use the right approach of using food as a medicine, it’s unbelievable what happens and you see stuff that you just don’t see with traditional medicine. You see autoimmune diseases go away, you see people reversing all sorts of cognitive issues, and memory, and mood, and depression issues. You see the reversal of diabetes. You see the reversal of kidney failure, of heart failure, of liver failure. I mean, stuff you just don’t see, that I never saw in medical school because I didn’t learn what to do.

I began to use food, and it works fast, it’s not like it takes a long time. It literally works in days to weeks, and that’s what’s so striking to me. There’s no drug that I can give you that will reverse diabetes—it just doesn’t exist, right? But food will do it, and I see it every single day.

Dr. Jeff Bland:

I think what you said is very profound and I take it good account of what you said. Because if you think about, I’m going to go back again to Himalayan Tartary Buckwheat as an example but we could use many other foods for the same point, and that is there are over a hundred different bioactive substances in Himalayan Tartary Buckwheat, it’s not just one molecule. They’re in there after centuries of developing the structure of that plant food to do certain things. They’re not just there because the plant doesn’t have anything better to do with its time, so it just makes a bunch of extraneous things. It makes them specifically to be an orchestra to then speak to the audience in a different way than just having a great first violinist or a great first trumpeter. You have to have the conductor orchestrating the whole orchestra for the symphony, and the suite of immune effects to be seen.

And I think that what you’re saying is so powerful because it’s not only the phytochemicals that we’ve discussed, but then you also have D-chiro inositol in here – it’s a prebiotic which has a healthy microbiome. So now the microbiome speaks better to your body.

Dr. Mark Hyman:  

And that can help with diabetes, PCOS, and infertility, and all kinds of stuff.

Dr. Jeff Bland:

It’s a symphonic suite. In fact, let me give you one other interesting fact that I just learned about Himalayan Tartary Buckwheat. You know, when you look at the seed, the reason it’s survived I think all these many years, is it’s tough—you could probably run a tank over it and it wouldn’t burst the seed because it has an armor-like husk, and that husk is hard to mill. It takes some kind of technology to get the hull off the endosperm, which is the flower, without damaging anything, and I think we’ve developed that thanks to our miller. 

 

But one of the interesting things is when you take the hulls off people have thought of this as just kind of a throwaway. In fact, it’s often been used to fill pillows or to put in mattresses or make a beanbag chair, so people didn’t think it of value. But what we have learned is if you do an extraction and a chemical analysis of the phytochemicals in the hulls, they are actually different than the phytochemicals that are in the endosperm. 

 

There are two principal phytochemicals in the hulls. One is called isoorientin, and the other’s called isoquercetin. It turns out these have a lot of literature showing that they are prebiotic phytochemicals that prevent endotoxemia—they help to heal the gut lining.

Dr. Mark Hyman:  

And in English, what does that mean?

Dr. Jeff Bland: T

hey actually help make the microbiome healthier. There’s actually a product that we’re developing, we’re going to call it ‘Microbiome Magic,’ of the hulls that will complement the phytochemicals that are in the flour.

Dr. Mark Hyman:

So basically the throwaway stuff, which is the covering on the seed, is actually full of molecules that feed the good bugs in the gut and reduce inflammation.

Dr. Jeff Bland:

That’s exactly right.

Dr. Mark Hyman:

Yeah.

Dr. Jeff Bland:

Exactly. So, the concept is waste not, want not. So we’ve gone through regenerative, organic agriculture, we are doing cover crops in the off-season, we’re using all the fetch for specific animal feed, we’re using the seeds by milling both the endosperm and the hulls so everything’s used no waste. 

 

By the way, that concept for me was born out of an experience that I had a few years earlier in Dutch Harbor, Alaska, where I got associated with an Alaskan fisherman who told me that we could reclaim all the waste of the fish that he was catching, if we could find a way to use the fish debris. I said, “Well, what were the fish debris?” And he said, “Well, I don’t know. I’m not a chemist. Just things that we pulverize and we throw it back in the water.” I said, “Well, why don’t you send some of that to me frozen and I’ll see what’s in there because I am a chemist.” When he sent that to me and we had our lab analyze it, I found all sorts of interesting bioactive molecules in what had been thrown away and pulverized for years. 

 

So we formed another company in Dutch Harbor, Alaska, where the Deadliest Catch boats go out of in the Aleutian Islands. That then started to form a new fish oil product that captures the pro-resolving mediators, it captures the vitamin A and D and DHA, DPA, and EPA, and that then became another of our sustainable products!

Dr. Mark Hyman:

All the throwaway stuff becomes actually the medicine.

Dr. Jeff Bland:

So here it is, here’s the throwaway stuff, re-packaged after cleaned up minimally processed as our DHO fish oil. Now what we found that this philosophy of ‘let’s make sure we use nature’s goodness, the symphony of things that have been done, in their purest form possible’ to use this food and medicine concept to help mediate these metabolic problems that we’re seeing in the world.

Dr. Mark Hyman:

Hippocrates talked about this years ago, nature is a thing that heals, you know?

Dr. Jeff Bland:

That’s right.

Dr. Mark Hyman:

Doctor just kind of stands watch. I think that’s so true when you start to understand how to create health, then we don’t have to worry so much about disease as we begin to incorporate some of these compounds and foods and ways of being in our lifestyle and our diet, we can actually start to shift the whole trajectory of disease and rejuvenate our biology.

Dr. Jeff Bland:

If we were to leave our listeners, colleagues, friends, supporters, a few words of wisdom here, hopefully, we have just a couple of words of wisdom, for me if I could give a kind of a postdoc soundbite it’s we can take charge of our health. We have the ability within our bodies for healing, for regeneration, for rejuvenation. If we exercise some fairly simple principles of how we manage our lives, like we would manage our checkbook or manage our schedule, manage our spreadsheets – if we manage our lives with those things in mind, staying close to nature, staying close to those things that have been proven over the most lengthy study that’s ever been done about health, it’s called natural selection. And we apply those in our bodies in ways that are going to be sustainable, what we will do is not only enrich ourselves, but in the presence of that program will enrich the planet, the plants, and the animals simultaneously. It’s a systemic approach.

So, Mark, I’ll turn it to you for some…

Dr. Mark Hyman:

Yeah, I was just thinking of a quote, one of my favorite quotes from a book called Soil and Health that I read 40 years ago by Sir Albert Howard, who was a father of organic agriculture. And he said “The whole problem of health and soil, plant, animal.” And he said “men,” but humans “is one great subject.” It’s similar to the John Muir quote, where when you pull on anything in the universe, it’s connected to everything else.

If we think like that, and if we understand our relationships to everything around us to our own ecosystem, we really can make a huge impact on our health and the health of the planet and our communities. It’s all connected. 

 

So that’s really what I’m so passionate about. That’s why Jeff and I partnered up to work on Big Bold Health and to get the word out about food as medicine, the word out about regenerative agriculture, to give people practical tools to help upgrade their health. We’re going to be coming out with a whole bunch of food products, pancake mix, soba noodles, dumpling skins, all kinds of stuff. So just stay tuned, it’s going to be yummy!

Dr. Jeff Bland:

Thanks a million, Mark. I can’t tell you how much I’m enjoying this and come visit us at bigboldhealth.com. Thanks so much.

Dr. Mark Hyman:

All right, Jeff. Thanks.

 

Also available on:

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Medical Disclaimer

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

 

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

Terms of Service

Date Effective: March 2019

 

General

 

This website (the “Site”) is owned and operated by BIG BOLD HEALTH LLC(“COMPANY” “we” or “us”). By using the Site, you agree to be bound by these Terms of Service and to use the Site in accordance with these Terms of Service, our Privacy Policy, our Shipping Policy, our Return Policy and any additional terms and conditions that may apply to specific sections of the Site or to products and services available through the Site or from COMPANY. Accessing the Site, in any manner, whether automated or otherwise, constitutes use of the Site and your agreement to be bound by these Terms of Service.

 

We reserve the right to change these Terms of Service or to impose new conditions on use of the Site, from time to time, in which case we will post the revised Terms of Service on this website. By continuing to use the Site after we post any such changes, you accept the Terms of Service, as modified.

 

Intellectual Property Rights

 

Our Limited License to You. This Site and all the materials available on the Site are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices.

 

Your License to Us. By posting or submitting any material (including, without limitation, comments, blog entries, Facebook postings, photos and videos) to us via the Site, internet groups, social media venues, or to any of our staff via email, text or otherwise, you are representing: (i) that you are the owner of the material, or are making your posting or submission with the express consent of the owner of the material; and (ii) that you are thirteen years of age or older. In addition, when you submit, email, text or deliver or post any material, you are granting us, and anyone authorized by us, a royalty-free, perpetual, irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or medium, now known or hereafter developed, for any purpose. The foregoing grant shall include the right to exploit any proprietary rights in such posting or submission, including, but not limited to, rights under copyright, trademark, service mark or patent laws under any relevant jurisdiction. Also, in connection with the exercise of such rights, you grant us, and anyone authorized by us, the right to identify you as the author of any of your postings or submissions by name, email address or screen name, as we deem appropriate.

 

You acknowledge and agree that any contributions originally created by you for  us shall be deemed a “work made for hire” when the work performed is within the scope of the definition of a work made for hire in Section 101 of the United States Copyright Law, as amended.  As such, the copyrights in those works shall belong to COMPANY from their creation.  Thus, COMPANY shall be deemed the author and exclusive owner thereof and shall have the right to exploit any or all of the results and proceeds in any and all media, now known or hereafter devised, throughout the universe, in perpetuity, in all languages, as COMPANY determines.  In the event that any of the results and proceeds of your submissions hereunder are not deemed a “work made for hire” under Section 101 of the Copyright Act, as amended, you hereby, without additional compensation, irrevocably assign, convey and transfer to COMPANY all proprietary rights, including without limitation, all copyrights and trademarks throughout the universe, in perpetuity in every medium, whether now known or hereafter devised, to such material and any and all right, title and interest in and to all such proprietary rights in every medium, whether now known or hereafter devised, throughout the universe, in perpetuity. Any posted material which are reproductions of prior works by you shall be co-owned by us. 

 

You acknowledge that COMPANY has the right but not the obligation to use and display any postings or contributions of any kind and that COMPANY may elect to cease the use and display of any such materials (or any portion thereof), at any time for any reason whatsoever.

 

Limitations on Linking and Framing. You may establish a hypertext link to the Site so long as the link does not state or imply any sponsorship of your site by us or by the Site. However, you may not, without our prior written permission, frame or inline link any of the content of the Site, or incorporate into another website or other service any of our material, content or intellectual property.

 

Disclaimers

 

Throughout the Site, we may provide links and pointers to Internet sites maintained by third parties. Our linking to such third-party sites does not imply an endorsement or sponsorship of such sites, or the information, products or services offered on or through the sites. In addition, neither we nor affiliates operate or control in any respect any information, products or services that third parties may provide on or through the Site or on websites linked to by us on the Site.

 

If applicable, any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, are those of the respective authors or distributors, and not COMPANY. Neither COMPANY nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content. Furthermore, COMPANY neither endorses nor is responsible for the accuracy and reliability of any opinion, advice, or statement made on any of the Sites by anyone other than an authorized COMPANY representative while acting in his/her official capacity.

 

THE INFORMATION, PRODUCTS AND SERVICES OFFERED ON OR THROUGH THE SITE AND BY COMPANY AND ANY THIRD-PARTY SITES ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT WARRANT THAT THE SITE OR ANY OF ITS FUNCTIONS WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY PART OF THIS SITE, INCLUDING BULLETIN BOARDS, OR THE SERVERS THAT MAKE IT AVAILABLE, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

 

WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE SITE OR MATERIALS ON THIS SITE OR ON THIRD-PARTY SITES IN TERMS OF THEIR CORRECTNESS, ACCURACY, TIMELINESS, RELIABILITY OR OTHERWISE.

 

You agree at all times to defend, indemnify and hold harmless COMPANY its affiliates, their successors, transferees, assignees and licensees and their respective parent and subsidiary companies, agents, associates, officers, directors, shareholders and employees of each from and against any and all claims, causes of action, damages, liabilities, costs and expenses, including legal fees and expenses, arising out of or related to your breach of any obligation, warranty, representation or covenant  set forth herein.

 

Online Commerce

 

Certain sections of the Site may allow you to purchase many different types of products and services online that are provided by third parties. We are not responsible for the quality, accuracy, timeliness, reliability or any other aspect of these products and services. If you make a purchase from a merchant on the Site or on a site linked to by the Site, the information obtained during your visit to that merchant’s online store or site, and the information that you give as part of the transaction, such as your credit card number and contact information, may be collected by both the merchant and us. A merchant may have privacy and data collection practices that are different from ours. We have no responsibility or liability for these independent policies. In addition, when you purchase products or services on or through the Site, you may be subject to additional terms and conditions that specifically apply to your purchase or use of such products or services. For more information regarding a merchant, its online store, its privacy policies, and/or any additional terms and conditions that may apply, visit that merchant’s website and click on its information links or contact the merchant directly. You release us and our affiliates from any damages that you incur, and agree not to assert any claims against us or them, arising from your purchase or use of any products or services made available by third parties through the Site.

 

Your participation, correspondence or business dealings with any third party found on or through our Site, regarding payment and delivery of specific goods and services, and any other terms, conditions, representations or warranties associated with such dealings, are solely between you and such third party. You agree that COMPANY shall not be responsible or liable for any loss, damage, or other matters of any sort incurred as the result of such dealings.

 

You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Site. You agree to use the Site and to purchase services or products through the Site for legitimate, non-commercial purposes only. You also agree not to make any purchases for speculative, false or fraudulent purposes or for the purpose of anticipating demand for a particular product or service. You agree to only purchase goods or services for yourself or for another person for whom you are legally permitted to do so. When making a purchase for a third party that requires you to submit the third party’s personal information to us or a merchant, you represent that you have obtained the express consent of such third party to provide such third party’s personal information.

 

Interactive Features

 

This Site may include a variety of features, such as bulletin boards, web logs, chat rooms, and email services, which allow feedback to us and real-time interaction between users, and other features which allow users to communicate with others. Responsibility for what is posted on bulletin boards, web logs, chat rooms, and other public posting areas on the Site, or sent via any email services on the Site, lies with each user – you alone are responsible for the material you post or send. We do not control the messages, information or files that you or others may provide through the Site. It is a condition of your use of the Site that you do not:

  • Restrict or inhibit any other user from using and enjoying the Site.
  • Use the Site to impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation with a person or entity.
  • Interfere with or disrupt any servers or networks used to provide the Site or its features, or disobey any requirements, procedures, policies or regulations of the networks we use to provide the Site.
  • Use the Site to instigate or encourage others to commit illegal activities or cause injury or property damage to any person.
  • Gain unauthorized access to the Site, or any account, computer system, or network connected to this Site, by means such as hacking, password mining or other illicit means.
  • Obtain or attempt to obtain any materials or information through any means not intentionally made available through this Site.
  • Use the Site to post or transmit any unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane or indecent information of any kind, including without limitation any transmissions constituting or encouraging conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any local, state, national or international law.
  • Use the Site to post or transmit any information, software or other material that violates or infringes upon the rights of others, including material that is an invasion of privacy or publicity rights or that is protected by copyright, trademark or other proprietary right, or derivative works with respect thereto, without first obtaining permission from the owner or rights holder.
  • Use the Site to post or transmit any information, software or other material that contains a virus or other harmful component.
  • Use the Site to post, transmit or in any way exploit any information, software or other material for commercial purposes, or that contains advertising.
  • Use the Site to advertise or solicit to anyone to buy or sell products or services, or to make donations of any kind, without our express written approval.
  • Gather for marketing purposes any email addresses or other personal information that has been posted by other users of the Site.

COMPANY may host message boards, chats and other private/public forums on its Sites and on other platforms. Any user failing to comply with the terms and conditions of this Agreement may be expelled from and refused continued access to, the message boards, groups, chats or other such forums in the future. COMPANY or its designated agents may remove or alter any user-created content at any time for any reason. Message boards, chats and other public forums are intended to serve as discussion centers for users and subscribers. Information and content posted within these public forums may be provided by COMPANY staff, COMPANY’s outside contributors, or by users not connected with COMPANY, some of whom may employ anonymous user names. COMPANY expressly disclaims all responsibility and endorsement and makes no representation as to the validity of any opinion, advice, information or statement made or displayed in these forums by third parties, nor are we responsible for any errors or omissions in such postings, or for hyperlinks embedded in any messages. Under no circumstances will we, our affiliates, suppliers or agents be liable for any loss or damage caused by your reliance on information obtained through these forums. The opinions expressed in these forums are solely the opinions of the participants, and do not reflect the opinions of COMPANY or any of its subsidiaries or affiliates.

 

COMPANY has no obligation whatsoever to monitor any of the content or postings on the message boards, chat rooms or other public forums on the Sites. However, you acknowledge and agree that we have the absolute right to monitor the same at our sole discretion. In addition, we reserve the right to alter, edit, refuse to post or remove any postings or content, in whole or in part, for any reason and to disclose such materials and the circumstances surrounding their transmission to any third party in order to satisfy any applicable law, regulation, legal process or governmental request and to protect ourselves, our clients, sponsors, users and visitors.

 

Registration

 

To access certain features of the Site, we may ask you to provide certain demographic information including your gender, year of birth, zip code and country. In addition, if you elect to sign-up for a particular feature of the Site, such as chat rooms, web logs, or bulletin boards, you may also be asked to register with us on the form provided and such registration may require you to provide personally identifiable information such as your name and email address. You agree to provide true, accurate, current and complete information about yourself as prompted by the Site’s registration form. If we have reasonable grounds to suspect that such information is untrue, inaccurate, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Site (or any portion thereof). Our use of any personally identifiable information you provide to us as part of the registration process is governed by the terms of our Privacy Policy.

 

Passwords

 

To use certain features of the Site, you will need a username and password, which you will receive through the Site’s registration process. You are responsible for maintaining the confidentiality of the password and account, and are responsible for all activities (whether by you or by others) that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security, and to ensure that you exit from your account at the end of each session. We cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information.

 

Limitation of Liability

 

UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL WE, OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE SITE, INCLUDING OUR MESSAGING, BLOGS, COMMENTS OF OTHERS, BOOKS, EMAILS, PRODUCTS, OR SERVICES, OR THIRD-PARTY MATERIALS, PRODUCTS, OR SERVICES MADE AVAILABLE THROUGH THE SITE OR BY US IN ANY WAY, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES. (BECAUSE SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN CATEGORIES OF DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU. IN SUCH STATES, OUR LIABILITY AND THE LIABILITY OF OUR SUBSIDIARY AND PARENT COMPANIES OR AFFILIATES IS LIMITED TO THE FULLEST EXTENT PERMITTED BY SUCH STATE LAW.) YOU SPECIFICALLY ACKNOWLEDGE AND AGREE THAT WE ARE NOT LIABLE FOR ANY DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER. IF YOU ARE DISSATISFIED WITH THE SITE, ANY MATERIALS, PRODUCTS, OR SERVICES ON THE SITE, OR WITH ANY OF THE SITE’S TERMS AND CONDITIONS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE AND THE PRODUCTS, SERVICES AND/OR MATERIALS.

 

THIS SITE IS CONTINUALLY UNDER DEVELOPMENT AND COMPANY MAKES NO WARRANTY OF ANY KIND, IMPLIED OR EXPRESS, AS TO ITS ACCURACY, COMPLETENESS OR APPROPRIATENESS FOR ANY PURPOSE.

 

WITH REGARDS TO CONTENT RELATING TO HEALTH & WELLNESS ON THE SITE:

THIS SITE OFFERS HEALTH, WELLNESS, FITNESS AND NUTRITIONAL INFORMATION AND IS DESIGNED FOR EDUCATIONAL PURPOSES ONLY. YOU SHOULD NOT RELY ON THIS INFORMATION AS A SUBSTITUTE FOR, NOR DOES IT REPLACE, PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. IF YOU HAVE ANY CONCERNS OR QUESTIONS ABOUT YOUR HEALTH, YOU SHOULD ALWAYS CONSULT WITH A PHYSICIAN OR OTHER HEALTH-CARE PROFESSIONAL. DO NOT DISREGARD, AVOID OR DELAY OBTAINING MEDICAL OR HEALTH RELATED ADVICE FROM YOUR HEALTH-CARE PROFESSIONAL BECAUSE OF SOMETHING YOU MAY HAVE READ ON THIS SITE. THE USE OF ANY INFORMATION PROVIDED ON THIS SITE IS SOLELY AT YOUR OWN RISK.

 

NOTHING STATED OR POSTED ON THIS SITE OR AVAILABLE THROUGH ANY SERVICES ARE INTENDED TO BE, AND MUST NOT BE TAKEN TO BE, THE PRACTICE OF MEDICAL OR COUNSELING CARE. FOR PURPOSES OF THIS AGREEMENT, THE PRACTICE OF MEDICINE AND COUNSELING INCLUDES, WITHOUT LIMITATION, PSYCHIATRY, PSYCHOLOGY, PSYCHOTHERAPY, OR PROVIDING HEALTH CARE TREATMENT, INSTRUCTIONS, DIAGNOSIS, PROGNOSIS OR ADVICE.

 

Termination

 

We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive.

 

Refund Policy

 

Your purchase of a product or service or ticket to an event may or may not provide for any refund.  Each specific product, service, event or course will specify its own refund policy.

 

Digital Millennium Copyright Act

 

The Digital Millennium Copyright Act of 1998 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under the U.S. copyright law. If you believe in good faith that materials hosted by COMPANY infringe your copyright, you, or your agent may send to COMPANY a notice requesting that the material be removed or access to it be blocked. Any notification by a copyright owner or a person authorized to act on its behalf that fails to comply with requirements of the DMCA shall not be considered sufficient notice and shall not be deemed to confer upon COMPANY actual knowledge of facts or circumstances from which infringing material or acts are evident. If you believe in good faith that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send to COMPANY a counter-notice. All notices and counter notices must meet the then current statutory requirements imposed by the DMCA; see http://www.loc.gov/copyright for details. COMPANY’s Copyright Agent for notice shall be annettegiarde@bigboldhealth.com.

 

Assignment

 

This Agreement shall be binding upon and inure to the benefit of COMPANY and our respective assigns, successors, heirs, and legal representatives. Neither this Agreement nor any rights hereunder may be assigned without the prior written consent of COMPANY Notwithstanding the foregoing, all rights and obligations under this Agreement may be freely assigned by COMPANY to any affiliated entity or any of its wholly owned subsidiaries.

 

Dispute Resolution

These Terms of Use shall be governed by and construed in accordance with the laws of the State of Washington and any dispute shall be subject to binding arbitration in Bainbridge Island, Washington. If any provision of this agreement shall be unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

 

Class Action Waiver

 

You may only resolve disputes with us on an individual basis, and may not bring a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations aren’t allowed.

 

The arbitrator may not consolidate more than one person’s claims, and may not otherwise preside over any form of a class or representative proceeding or claims (such as a class action, consolidated action or private attorney general action) unless all relevant parties specifically agree to do so following initiation of the arbitration.

 

Severability

 

If any clause within these Terms of Service (other than the Class Action Waiver clause above) is found to be illegal or unenforceable, that clause will be severed from these Terms of Service, and the remainder of these Terms of Service will be given full force and effect. If the Class Action Waiver clause is found to be illegal or unenforceable, this entire Provision will be unenforceable and the dispute will be decided by a court.

Privacy Policy

Effective Date: March 2019

 

The following Privacy Policy governs the online information collection practices of BIG BOLD HEALTH LLC (“COMPANY,” “we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the www.bigboldhealth.com website (the “Site”), and the ways in which we use this information. This Privacy Policy, including our children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).

 

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on this website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

 

How We Collect and Use Information

 

We may collect and store personal or other information that you voluntarily supply to us online while using the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only contacts individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, attended one of our events, or have purchased one of our products. The Site collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.

 

We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. The Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.

 

We use the information we collect from you while you are using the Site in a variety of ways, including using the information to customize features; advertising that appear on the Site; and, making other offers available to you via email, direct mail or otherwise. We also may provide your information to third parties, such as service providers, contractors and third-party publishers and advertisers for a variety of purposes. Unless you inform us in accordance with the process described below, we reserve the right to use, and to disclose to third parties, all of the information collected from and about you while you are using the Site in any way and for any purpose, such as to enable us or a third party to provide you with information about products and services. If you do not wish your information to be used for these purposes, you must send a letter to the Online Privacy Coordinator whose address is listed at the end of this Privacy Policy requesting to be taken off any lists of information that may be used for these purposes or that may be given or sold to third-parties.

 

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online – for example on message boards, web logs, through email, or in chat areas – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

 

Some of our third-party advertisers and ad servers that place and present advertising on the Site also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.

The Site also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Site, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

 

We may also make some content, products and services available through our Site or by emailing messages to you through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.

 

Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of the Site or the public.

 

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.

 

Google Analytics

 

We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our Site.  Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order.  The “Remarketing” feature allows us to reach people who previously visited our Site, and match the right audience with the right advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

 

Facebook

 

As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to our collection of such information.

 

We abide by Facebook’s Data Use Restrictions.

  • Any ad data collected, received or derived from our Facebook ad (“Facebook advertising data”) is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring that our service providers protect any Facebook advertising data or any other information obtained from us, limit our use of all of that information, and keep it confidential and secure.
  • We do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of our Facebook advertising campaigns.
  • We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
  • We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

 

General Data Privacy Regulation (GDPR)

 

The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens. 

 

As a company that markets its site, content, products and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.

 

If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the “right to be forgotten.”

 

To make any of these requests, please contact our GDPR contact at annettegiarde@bigboldhealth.com

 

Children’s Privacy Statement

 

This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.

  • This Site is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. We screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Site, we will delete such information from our records. If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we also do NOT knowingly distribute such information to third parties.
  • We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Site.
  • Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Site, we do NOT condition the participation of a child under thirteen in the Site’s online activities on providing personally identifiable information.

The HIPAA Privacy Rule

 

The US Department of Health and Human Services provides:  The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically.  The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections.”

 

You acknowledge that our operation of the Site does not constitute the practice of medicine, and specifically does not create a doctor-patient relationship between you and Dr. Jeffrey Bland, PhD (the “Doctor”).  The information provided on the Site is for educational purposes only. 

 

Notwithstanding the fact that the Site does not create a doctor-patient relationship between you and DOCTOR, our preservation of your personal health information shall be HIPAA compliant.

 

For purposes of this Privacy Policy, “patients” are those individuals who have secured the in-person services DOCTOR.  If you are a patient of DOCTOR, you will be provided with a copy of DOCTOR’s HIPAA Privacy Statement, which governs the information collection practices of patients’ personal information by DOCTOR.

 

How do we store your information?

 

Your information is stored at the list server that delivers the Site content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive the Site material.

 

All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communicaiton that we send you.

 

Changes to this Policy

 

This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.

 

Questions About this Policy

 

If you have any questions or concerns regarding our privacy policy please direct them to:

annettegiarde@bigboldhealth.com